# Pop-Up Lemonade Stores Herschel Supply's Pop-Up Lemonade Stand Supports Arts Education By Mary Van Puymbroeck | Published 2017-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemonade-stand-retail-concept References: [highsnobiety](http://www.highsnobiety.com/2017/07/16/herschel-supply-lemonade-stand-pop-shop/#slide-10) & [straight](http://www.straight.com/life/933926/photos-herschel-supply-co-opens-lemonade-stand-pop-shop-deep-cove) [Herschel Supply](https://www.trendhunter.com/trends/herschel-supply-x-realtree) opened up a lemonade store retail concept that allows guests to experience its distinct retail identity within the setting of a nostalgic lemonade stand. This retail pop-up highlights the 'Herschel Supply Packable Collection' while selling cold-pressed lemonade from 'The Juice Truck.' Lemonade flavors at this nostalgic pop-up include plain, strawberry, activated charcoal and Blue Majik. All of the profits from lemonade sales will go to benefit the Vancouver-based charity 'ArtStarts In Schools.' This program helps expand the development of arts programs in Canadian schools. Herschel Supply plans on opening its first flagship retail store in Vancouver's Gastown neighborhood next spring. With a bright, airy space and lemon-inspired decor, the Herschel Supply Lemonade Stand pop-up is full of [Instagram](https://www.trendhunter.com/trends/lemon-drop-smoothie)-worthy design elements. This [lemonade stand retail concept](https://www.trendhunter.com/trends/boba-lemonades) serves as a taster for Herschel Supply's aesthetic and retail identity. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Pop-up Retail:** The rise of pop-up retail stores offers businesses the opportunity to create unique and engaging experiences for customers. - **Art Education:** Supporting art education programs through retail initiatives allows businesses to make a positive impact on their communities and attract socially-conscious consumers. - **Nostalgic Experiences:** Creating retail spaces that evoke nostalgia can help businesses attract customers seeking a sense of comfort and familiarity. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage the pop-up retail trend to showcase new collections and create buzz around their brand. - **Food and Beverage:** The food and beverage industry can collaborate with retailers to create unique pop-up experiences that drive foot traffic and increase sales. - **Nonprofit Organizations:** Nonprofits focused on education and the arts can partner with retail brands to raise funds and awareness for their causes. ## Related on Trend Hunter - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Child-Friendly Lemonade Acquisitions](https://www.trendhunter.com/trends/poppilu-1.md) - [Mobile Tea Pop-Up Trucks](https://www.trendhunter.com/trends/sandy-liang-2.md)