# Hop-Infused Lemonades Zipfer HOPS Introduces a Unique Lemonade Flavor By Laura McQuarrie | Published 2017-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lemonade-flavor References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/03/zipfer-hops.html) & [brauunion](http://www.brauunion.com/) HOPS is the name of a new product from Austria’s Zipfer brewery that pairs a distinctive lemonade flavor with hops. The brewery describes its new creation as a combination of "three quarters [hopped lemonade](https://www.trendhunter.com/trends/alcoholfree-lemon-lager) and one quarter non-alcoholic Zipfer beer," which creates a product that's slightly sweet and sparkling, yet incredibly refreshing. In order to position the new, [non-alcoholic beverage product](https://www.trendhunter.com/trends/heineken-00-flavored) as an "urban drink," the brewery consulted Pichler & Gattringer Grafik Design for the creation of its packaging. The finished product design for HOPS look youthful and refreshing, but it also stands out in a way that distinguishes it from other products in comparable categories of [non-alcoholic sparkling drinks](https://www.trendhunter.com/trends/nonalcoholic-citrus-spritz), beer and even lemonade. In all, the innovative drink offers a unique way to enjoy hoppy flavors in an entirely new way, outside of familiar beer beverages. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Hop-infused Beverages:** There is an opportunity to explore adding hops to other non-alcoholic drinks beyond lemonade for unique flavor profiles. - **Youthful and Refreshing Packaging Design:** Brands can stand out by creating packaging that is youthful and refreshing to attract younger consumers. - **Combining Non-alcoholic Drinks:** Brands can experiment with combining different non-alcoholic beverages to create a unique flavor experience. ### Who This Affects Most - **Beverage Industry:** The beverage industry can consider adding hop-infused beverages to their product lineup to create unique flavor profiles. - **Design Industry:** The design industry can capitalize on the opportunity to help brands create youthful and refreshing packaging designs for their products. - **Hospitality Industry:** Restaurants and bars can experiment with combining different non-alcoholic beverages to create unique and refreshing mocktails for their customers. ## Related on Trend Hunter - [Citrusy Hopped Tea Refreshments](https://www.trendhunter.com/trends/hop-wtr-iced-tea-lemonade1.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md) - [Refreshing Sparkling Hop Waters](https://www.trendhunter.com/trends/sparkling-hop-water.md) - [Citrusy Hopped Waters](https://www.trendhunter.com/trends/hop-wtr-lime.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Sparkling Hop Water Rebrands](https://www.trendhunter.com/trends/ipw.md)