# Citrus-Focused Skincare Clean & Clear's Lemon Skincare Features Products like "Juice Toner" By Laura McQuarrie | Published 2019-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-skincare References: [instagram](https://www.instagram.com/p/BuHWMqCnndV/) & [cleanandclear](https://www.cleanandclear.com/products?field_product_line_tid%5B%5D=136) While Vitamin C-rich lemons are well-known for their [brightening and cleansing properties](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum), lemon skincare solutions can also help to [treat acne](https://www.trendhunter.com/trends/anti-acne-biome), as the citrus fruit is naturally antibacterial. Clean & Clear's Lemon range features a variety of bold and bright solutions that are based around the humble lemon; this includes everything from the Lemon Zesty Scrub to the lemon-shaped Exfoliating Slices and even a Juice Toner. These products are ideal for balancing out the skin tone without over-drying the skin and leaving it feeling stripped. From strawberry serums and watermelon-infused overnight masks to banana primers, a variety of beauty brands are emphasizing the inclusion of [fruit ingredients](https://www.trendhunter.com/trends/rms-skincare) to appeal to consumers who are seeking out simple, natural solutions to their skincare woes. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Citrus-based Skincare:** Leveraging the natural antibacterial properties of citrus fruits like lemon to create a range of acne-fighting skincare products that brighten and cleanse the skin. - **Fruit-infused Beauty:** Incorporating various fruit ingredients into skincare products to cater to consumers looking for simple, natural solutions for healthier skin. - **Balancing Skincare Products:** Creating skincare products with a focus on balancing skin tone without stripping it, through the use of citrus or other natural ingredients. ### Who This Affects Most - **Beauty and Personal Care:** Opportunities exist in the beauty industry to incorporate more natural, fruit-based ingredients into skincare to appeal to consumers seeking healthier, simpler solutions. - **Agriculture:** There is potential for increased demand in the agriculture industry for certain fruits with skin-benefiting properties for use in skincare products. - **Health and Wellness:** The focus on natural, fruit-based skincare products highlights an opportunity for the health and wellness industry to promote natural remedies for skin health. ## Related on Trend Hunter - [Anti-Blemish Skincare Gummies](https://www.trendhunter.com/trends/skincare-gummies.md) - [Brightening Banana Serums](https://www.trendhunter.com/trends/banana-bliss.md) - [Luxe Lemon Meringue Skincare](https://www.trendhunter.com/trends/sweet-lemon-skincare.md) - [Fruit-Scented Blemish Patches](https://www.trendhunter.com/trends/scented-pimple-patches.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Peach-Powered Sensorial Skincare](https://www.trendhunter.com/trends/peach-glaze-collection.md) - [Beautifying Acne-Prone Skin Serums](https://www.trendhunter.com/trends/naveen-skin-clearing-serum.md) - [Concentrated Cloudberry Toners](https://www.trendhunter.com/trends/cloudberry-bright-essence-toner.md) - [Green Tomato Cleansers](https://www.trendhunter.com/trends/green-tomato-clay-mask.md)