# Creative Unrealistic Advertising These Lemon School Print Ads are Cute and Comical By Emily Evans | Published 2011-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-school References: [adsoftheworld](http://adsoftheworld.com/media/print/lemon_school_giraffe) & [lemonschool.br](http://www.lemonschool.com.br/) When you think of adult education school ads, you probably have a boring picture in your head, but these Lemon School print ads are far from boring. These May 2011 print ads created by Brazillian ad agency OpusMúltipla will definitely get you thinking. The Lemon School print ads are clever in their use of adult characters who find themselves in unusual predicaments. Three ads are featured in the series: giraffe, cat and turtle. In each of the ads, an adult male is attempting to be one of these animals—and it's not working out so well! The Lemon School print ads include the caption “don’t waste your creativity,” which reinforces the imagery shown in the ads. If you find yourself trying to fit into a turtle’s shell or trying to make a cat levitate, you should probably check out the Lemon School! ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Comical Advertising:** Brands can adopt a comical approach in advertising to capture the viewer's attention and generate buzz. - **Unconventional Promotion:** Promoting products or services in an unconventional way, such as using humorous imagery, can create a memorable and lasting impression on the audience. - **Creative Marketing Campaigns:** Innovative marketing campaigns that go beyond traditional advertising methods can help brands stand out in a crowded marketplace. ### Who This Affects Most - **Advertising:** The advertising industry can explore new ways of reaching consumers through comical and unconventional ads that break away from traditional advertising norms. - **Education:** Educational institutions can use creative and humorous marketing campaigns to attract students and encourage them to pursue their passions and interests. - **Graphic Design:** The graphic design industry can create visually compelling and humorous marketing materials for brands that want to stand out from the competition and connect with their target audience. ## Related on Trend Hunter - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md)