# Lemon Pepper-Inspired Chicken Menus Zaxby's Partners with Quavo to Enhance Its Flavor Profile By Kalin Ned | Published 2025-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-peppers References: [prnewswire](https://www.prnewswire.com/news-releases/zaxbys-is-steppin-into-the-lemon-pepper-game-by-teaming-up-with-quavo-to-surprise-zax-fans-with-free-wings-302498878.html)  [Zaxby's](https://www.trendhunter.com/trends/spicy-zax-sauce) has entered the dry rub market for the first time with its new Lemon Pepper seasoning. This move marks a significant expansion of its flavor offerings while paying homage to the Atlanta-based cultural phenomenon surrounding this iconic Southern flavor. For this launch, Zaxby's has partnered with Atlanta rapper Quavo to launch the [limited-time menu addition](https://www.trendhunter.com/trends/limitedtime-chicken-wing-flavor) through an innovative promotional campaign that rewards loyal customers. From July 7 until July 13, the first 5,000 [Zax Rewardz](https://www.trendhunter.com/trends/dry-rubs) members who use a special code shared on Zaxby's social media can redeem a free five-count order of Lemon Pepper wings. The seasoning itself combines zesty lemon, cracked pepper, and a buttery finish. It is available on four different chicken preparations, including traditional wings, boneless options, sandwiches, and the chain's signature Chicken Fingerz. Image Credit: Zaxby's ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 50% | Activity: 59% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Fast Food Flavors:** Collaborations with popular figures like Quavo provide brands with fresh avenues for expanding their reach and engagement through culturally resonant promotions. - **Cultural Flavors in Fast Food:** The introduction of Lemon Pepper seasoning highlights an increasing trend of fast-food chains adopting regional and culturally significant flavors to capture diverse consumer bases. - **Loyalty-based Culinary Promotions:** By offering exclusive tastes to loyalty program members, restaurants can leverage customer data for personalized marketing and enhanced customer experience. ### Where This Applies - **Restaurant and Fast-food:** The introduction of new flavor profiles and promotional strategies like limited-time offers and celebrity partnerships are driving innovation in menu offerings. - **Food and Beverage Marketing:** Innovative marketing campaigns that integrate social media and loyalty programs are transforming how food brands engage with their audience. - **Culinary Arts:** The adaptation of locally celebrated flavors like Lemon Pepper into mainstream menus represents a significant shift in culinary trends toward authenticity and regional diversity. ## Related on Trend Hunter - [Flavorful Dry Rub Lineups](https://www.trendhunter.com/trends/dry-rubs.md) - [Saucy Southern Fried Shrimp](https://www.trendhunter.com/trends/southern-fried-shrimp.md) - [Sweetened Citrusy Chicken Wings](https://www.trendhunter.com/trends/honey-lemon-pepper-wings.md) - [Refreshed Shareable QSR Menus](https://www.trendhunter.com/trends/zax-packz.md) - [Bold Zesty Lemmon Seasonings](https://www.trendhunter.com/trends/lemon-pepper-seasoning.md) - [Zesty Chicken Finger Tacos](https://www.trendhunter.com/trends/chicken-finger-tacos.md) - [Lemon-Pepper Cream Cheeses](https://www.trendhunter.com/trends/lemon-pepper-schmear.md) - [Retail QSR Dipping Sauces](https://www.trendhunter.com/trends/spicy-zax-sauce.md) - [Savory-Sweet Asian Cuisine Meals](https://www.trendhunter.com/trends/zaxbys-asian-zensation.md)