# Lemon-Pepper Cream Cheeses Wingstop & PopUp Bagels Announced Lemon Pepper Schmear for Game Day By Laura McQuarrie | Published 2026-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-pepper-schmear References: [finance.yahoo](https://finance.yahoo.com/news/wingstop-popup-bagels-team-lemon-140000627.html) & [popupbagels](https://www.popupbagels.com/)  The Super Bowl has evolved into a cultural mega-event where sports, blockbuster marketing campaigns, star-studded musical performances, and elaborate food spreads have all become highly anticipated, and in anticipation of the upcoming [Big Game](https://www.trendhunter.com/trends/baked-by-melissa-and-kinder), [Wingstop](https://www.trendhunter.com/trends/Tournament-Themed-Wing-Flavors) and PopUp Bagels dropped a limited-edition Lemon Pepper Schmear. Coming to all PopUp Bagels locations from January 29th until supplies last, the bold, Wingstop-inspired Lemon Pepper Schmear offers a fresh, zesty take on a signature cream cheese spread. Fans already know and love Wingstop's Lemon Pepper seasoning, and now, beyond saucy chicken wings, there's a new way to savor the pairing of citrusy kick and pepper-forward heat on a hot bagel first thing in the morning with [PopUp Bagels'](https://www.trendhunter.com/trends/hot-sauce-schmear) Grip, Rip and Dip experience. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 83% | Activity: 76% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavor-infused Cream Cheeses:** These innovative cream cheese flavors introduce bold, unconventional tastes, capturing consumer interest in unique culinary pairings. - **Cross-industry Collaborations:** Collaborations between food brands and restaurants open up new avenues for creative product offerings and brand exposure. - **Seasoning-based Product Expansion:** Leveraging popular seasoning profiles to create new product types expands brand offerings beyond traditional categories. ### Sectors Adopting This - **Food and Beverage Industry:** The dynamic nature of this industry drives innovation as brands explore new flavors and product formats to attract diverse consumer segments. - **Sports Event Catering:** With significant audiences seeking unique and engaging food experiences, this industry capitalizes on the communal atmosphere of live sports. - **Collaborative Marketing:** Businesses in this field find value in forming strategic partnerships that enhance brand visibility and product reach through co-branded initiatives. ## Related on Trend Hunter - [Pizza-Flavored Cinnamon Cereals](https://www.trendhunter.com/trends/cinnamon-toast-crunch-pizza.md) - [Affordability-Focused Game-Day Campaigns](https://www.trendhunter.com/trends/gameday-campaign.md) - [Tongue-Cooling Yogurt Sauces](https://www.trendhunter.com/trends/cooling-sauce.md) - [Superbowl Restaurant Promotions](https://www.trendhunter.com/trends/tailgatetogeaux.md) - [Celebratory Game Day Sauces](https://www.trendhunter.com/trends/franks-redhot-sauces.md) - [Guacamole Pizza Pairings](https://www.trendhunter.com/trends/pizza-and-guacamole.md) - [Swicy Chicken Wing Flavors](https://www.trendhunter.com/trends/hot-honey-trio.md) - [Wings-Focused Tequila Promotions](https://www.trendhunter.com/trends/fans-of-flavor.md) - [Food Allergy Awareness Campaigns](https://www.trendhunter.com/trends/food-allergy-awareness.md)