# Gen Z Lemon-Lime Sodas Starry is a Playful, Energetic Soda for Gen Z By Laura McQuarrie | Published 2022-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-lime-soda References: [thedieline](https://thedieline.com/blog/2022/10/13/pepsico-launches-starry-a-new-lemon-lime-soda-for-the-kids-aka-gen-z) & [starrylemonlime](http://starrylemonlime.com/)  Starry is a new brand of lemon-lime soda that appeals to a new generation. The citrusy soda is available in regular and zero-sugar versions and is introducing itself to the world with a logo that's playful and full of energy. [Gen Zers](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza) are consuming less sugar-laden soft drinks, however, this audience may be interested in new kinds of soda options created with them in mind, especially if they feature no- or low-sugar recipes. [Coca-Cola’s](https://www.trendhunter.com/trends/cocacola-lemon) Sprite the top lemon-lime soda in volume sales, but nationally, it is also the fourth-largest soda brand of all. Starry is a new soda that promises to challenge Sprite by targeting a youthful new audience, and it has the potential to replace [Sierra Mist](https://www.trendhunter.com/trends/g-form). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 91% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Gen Z Soda:** Starry's lemon-lime soda is a new option for Gen Z who are consuming less sugar-laden drinks. - **Low-sugar Soda:** Starry's no- and low-sugar recipe provides an opportunity for a new kind of soda drink. - **Soda Brand Challenge:** Starry is positioning itself to challenge Coca-Cola's Sprite and potentially replace Sierra Mist. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on the trend of Gen Z consuming less sugar-laden drinks by developing more low-sugar soda options for this audience. - **Marketing Industry:** The marketing industry can leverage the opportunity to create playful, energetic branding that appeals to the youthful Gen Z audience. - **Retail Industry:** The retail industry has the potential to benefit from the success of Starry and other emerging brands that cater to the Gen Z audience. ## Related on Trend Hunter - [Seasonal Cranberry Citrus Sodas](https://www.trendhunter.com/trends/starry-cranberry-blizz.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Zesty Sparkling Beverages](https://www.trendhunter.com/trends/sparkling-lemon-lime.md) - [Reprised Fizzy Sodas](https://www.trendhunter.com/trends/the-starry-cranberry-blizz.md) - [Affordable Refreshing Sodas](https://www.trendhunter.com/trends/lemon-lime-flavor.md) - [Sugar-Free Citrus Sodas](https://www.trendhunter.com/trends/citrus-trio.md) - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [Crisp Citrusy Soda Flavors](https://www.trendhunter.com/trends/cocacola-lemon.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-soda.md)