# Citrusy Floral-Infused Gins The Edinburgh Gin Lemon & Jasmine Gin Has a Full-Strength ABV By Michael Hemsworth | Published 2019-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-jasmine-gin References: [conveniencestore](https://www.conveniencestore.co.uk/products/edinburgh-gin-unwraps-summery-flavoured-variant/596583.article) & [edinburghgin](https://www.edinburghgin.com) The Edinburgh Gin Lemon & Jasmine Gin has been unveiled by the brand as a new summery spirit option that seeks to offer consumers a full-strength drink that's crafted with premium flavors in the mix. The gin features a 40% ABV and is, as the name suggests, infused with lemon and jasmine to create a refreshing, floral profile that is perfect for integration into a cocktail recipe. The spirit comes right on the heels of the brands Rhubarb & Ginger Gin, which was released in May. UK Marketing Director at Brand Owner Ian Macleod Distillers Neil Mowat spoke on the new Edinburgh Gin Lemon & Jasmine Gin saying, "2019 has been a defining year for Edinburgh Gin as we turn our premium distilling credentials and flair for flavor to full-strength gins. Lemon & Jasmine is the next chapter in this flavor story; celebrating the refreshing contrast of lively citrus and mellow florals - coming together to create an invigorating and versatile full-strength gin.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Floral-infused Spirits:** Opportunity for other spirit brands to introduce floral-infused variations, appealing to consumers seeking unique flavor profiles. - **Premium Full-strength Gins:** Potential for distilleries to create gins with higher alcohol content, targeting consumers looking for stronger and more intense spirits. - **Summer Cocktail Trends:** Chance for bartenders and mixologists to experiment with citrusy and floral flavors in cocktail recipes, catering to the seasonal preferences of consumers. ### Who This Affects Most - **Beverage Industry:** Disruptive innovation opportunity for beverage companies to develop new citrusy floral-infused products, capitalizing on the rising demand for unique and refreshing spirits. - **Alcohol Industry:** Potential for alcohol producers to expand their gin offerings with premium full-strength options, targeting connoisseurs and enthusiasts of the spirit. - **Hospitality Industry:** Opportunity for hotels, bars, and restaurants to incorporate the Edinburgh Gin Lemon & Jasmine Gin and similar products into their summer cocktail menus, appealing to customers looking for trendy and refreshing drinks. ## Related on Trend Hunter - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Fresh Lemon-Infused Gins](https://www.trendhunter.com/trends/beefeater-zesty-lemon.md) - [Cucumber-Infused Gins](https://www.trendhunter.com/trends/empress-1908-cucumber-lemon-gin.md) - [Mediterranean Lemon-Infused Gins](https://www.trendhunter.com/trends/bombay-citron-presse.md) - [State-of-the-Art Gin Distilleries](https://www.trendhunter.com/trends/edinburgh-gins-new-distillery.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Low-Alcohol Canned Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins.md) - [Aromatic Elderflower Gins](https://www.trendhunter.com/trends/6-oclock-elderflower-gin.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md)