# Gross-Out Spread Branding This Jar of Lemon Curd from Harvey Nichols is Packaged as 'Human Snot' By Laura McQuarrie | Published 2015-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-curd References: [telegraph](http://www.telegraph.co.uk/food-and-drink/news/features/halloween-treats--the-most-ghoulish-products-on-sale/human-snot/) & [harveynichols](http://www.harveynichols.com/1587276-thickest-human-snot/) While there are dozens of [new candies and chocolates](https://www.trendhunter.com/trends/monsters-approved-candies) that attempt to entice trick-or-treaters each Halloween season, Harvey Nichols is proving that food products as ordinary as lemon curd can be packaged in a [seasonally appropriate way](https://www.trendhunter.com/trends/sun-trick-treat-pouches). With just a simple switch of a label, Harvey Nichols transforms basic lemon curd into the 'Thickest Human Snot' from [Hoxton Street Monster Supplies](https://www.trendhunter.com/trends/hoxton-spirits-1). Considering that a child not fond of lemon curd might already make this association makes this product all the more humorous. Even though it's described that the product comes from "free-range snivelling humans fed on a diet of milk and misery," the ingredient list is much less scary, featuring an assortment of natural coloring and familiar ingredients like milk, eggs, soya sugar and natural lemon oil. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 54% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gross-out Branding:** Opportunity for food and beverage companies to use shock value in packaging design to cater to younger audiences and increase sales. - **Humorous Packaging:** Opportunity for companies to leverage humor in packaging design to create memorable brand experiences and increase customer engagement. - **Seasonal Packaging:** Opportunity for companies to create special editions of their products with seasonal packaging to drive sales during holiday seasons. ### Where This Applies - **Food and Beverage:** There is an opportunity for food and beverage companies to use creative packaging designs to differentiate themselves in a crowded market and attract younger customers. - **Marketing and Advertising:** There is an opportunity for marketing and advertising agencies to help companies create unique and memorable packaging designs that can drive sales and increase brand loyalty. - **Retail:** There is an opportunity for retailers to partner with brands and create exclusive seasonal packaging designs that can help drive foot traffic and sales during holiday seasons. ## Related on Trend Hunter - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Chocolate-Orange Mayo Spreads](https://www.trendhunter.com/trends/heinz-x-terrys-chocolate-orange.md) - [Booger-Inspired Immune Gummies](https://www.trendhunter.com/trends/boogie-bites-candy.md) - [Spooky Mashup Mayos](https://www.trendhunter.com/trends/scarily-good-monster-munch-mayo.md) - [Fizzing Skull-Shaped Candy Products](https://www.trendhunter.com/trends/super-sour-scary-skulls.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Curd-Filled Hot Cross Buns](https://www.trendhunter.com/trends/curd-filled-hot-cross-buns.md)