# Lemon Cupcake-Flavored Cookies Crumbl is Serving Up a New Lemon Cupcake Cookies This July By Katherine Pendrill | Published 2022-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-cupcake-cookies References: [brandeating](https://www.brandeating.com/2022/07/crumbl-bakes-new-lemon-cupcake-cookie-and-more-through-july-16-2022.html)  Lemon is one of the most popular summer flavors and Crumbl appears to be leaning into the flavor with its new Lemon Cupcake Cookies. Available as part of Crumbl's limited-time cookies selection for the week of July 16, 2022, the new Lemon Cupcake Cookies are sure to go fast. The new Lemon Cupcake Cookie consists of a lemon-infused vanilla cookie topped with a sweet swirl of lemon frosting and crunchy white sprinkles. And just like a freshly baked cupcake, the new Lemon Cupcake Cookie is served warm. If citrus is not your thing, the July 16th cookie lineup also includes other tasty flavors such as the [Double Fudge Brownie Cookie](https://www.trendhunter.com/trends/double-fudge-brownie), the [Frosted Strawberry Pop-Tarts Cookie](https://www.trendhunter.com/trends/crumbl-strawberry-summer), and more. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 54% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Lemon-infused Desserts:** Incorporate lemon flavors into a wide variety of baked goods and sweets to capitalize on summer demand for citrus notes. - **Limited-time Dessert Flavors:** Offer limited-duration specialty flavors that draw customers to visit store locations and provide opportunities for season-based marketing campaigns. - **Nostalgic Cookie Creations:** Create cookies that mimic popular, nostalgic snacks and desserts, driving consumer interest through familiarity and novelty. ### Where This Applies - **Bakery Industry:** Leverage novel flavor combinations while staying up to date with seasonal preferences to remain competitive among dessert consumers. - **Foodservice Industry:** Integrate innovative desserts into menu offerings to draw in customers seeking unique dining experiences and specialty treats. - **Food Manufacturing:** Develop and produce versatile, seasonally inspired ingredients that can be used in various baked goods and confections to diversify product portfolios. ## Related on Trend Hunter - [Citrusy Blackberry Cookies](https://www.trendhunter.com/trends/lemon-blackberry-cookies.md) - [Zesty Lemon Cheesecake Cookie](https://www.trendhunter.com/trends/lemon-cheesecake-cookie.md) - [Citrusy Summertime Cookies](https://www.trendhunter.com/trends/great-american-cookies-lemon-cookie.md) - [Lemon Bar-Flavored Cookies](https://www.trendhunter.com/trends/lemon-bar-cookies.md) - [Hybrid Cinnamon Cupcake Cookies](https://www.trendhunter.com/trends/snickerdoodle-cupcake-cookie.md) - [Strawberry Crumb Cake Cookies](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie.md) - [Fruit-Topped Sugar Cookies](https://www.trendhunter.com/trends/fruit-pizza-cookie.md) - [Fruity Cheesecake-Based Cookies](https://www.trendhunter.com/trends/strawberry-cheesecake-cookie.md) - [Peachy Sugar Cookies](https://www.trendhunter.com/trends/peach-sugar-cookie.md)