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# Lemon-Flavored Chocolate Snacks
Kit Kat Unveils a Lemon Crisp Flavor in America

By Amy Duong | Published 2020-01-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-crisp
References: [hypebeast](https://hypebeast.com/2020/1/kit-kat-introduces-cheery-lemon-crisp-flavor)

Kit Kat recently introduces a new Lemon Crisp flavor to its roster, set to hit the market in the US before the spring season. The flavor features a blend of zesty and sweet notes, which is a playful approach to a citrusy taste. The Lemon Crisp option features the signature crispy wafers resting in the middle before it is wrapped with a bright yellow lemon creme as the sweet coat.

The flavor is light and fresh, which falls in correlation with a spring taste palette. Similar to the rest of the brand's miniature Kit Kats, the zesty option are individually wrapped. However, rather than two bars in each piece, Lemon Crisp is a single bar.

Image Credit: Kit Kat

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 33% | Activity: 57% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Lemon-flavored Snacks:** Opportunity for companies to explore and create lemon-flavored snacks as consumers seek unique and refreshing taste experiences.
- **Zesty and Sweet:** Disruptive innovation opportunity to combine zesty and sweet flavors in food products to provide a playful and flavorful experience.
- **Single-bar Packaging:** Opportunity for packaging companies to develop convenient, single-bar packaging solutions for snack products, offering convenience and portion control to consumers.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for the food and beverage industry to experiment with unique flavor combinations and create innovative products that cater to consumers' evolving taste preferences.
- **Confectionery:** Disruptive innovation opportunity for confectionery companies to introduce unconventional and surprising flavor profiles to attract and engage consumers.
- **Packaging:** Opportunity for packaging industry to design and manufacture innovative packaging solutions that enhance convenience, freshness, and portion control, meeting the changing needs and preferences of consumers.

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