# Shortbread Crust Lemon Pies Trader Joe’s New Lemon Chess Pie is a Twist on a Classic Southern Dish By Katherine Pendrill | Published 2020-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-chess-pie References: [traderjoes](https://www.traderjoes.com/digin/post/lemon-chess-pie) This summer, Trader Joe's has all your dessert needs sorted with its new Lemon Chess Pie. Made by expert pie makers at a renowned bakery, this dish is sure to wow any crowd. Chess pie is a classic Southern dish that features a custard-like filling and comes in varieties such as buttermilk, chocolate, lemon, and nut. Trader Joe’s Lemon Chess Pie is a new take on the dish that starts with a flaky shortbread crust, filled with a lemon-flavored custard filling. As Trader Joe's describes the pie, "Every bite starts with an opening gambit of citrus and cream, which leads to a middlegame of buttery crust and sweet custard flavors." Perfect for pairing with whipped cream and a strong cup of tea, Trader Joe's Lemon Chess Pie will transport you straight to the South. Image Credit: *Trader Joe's.* ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Southern Dessert Trend:** As traditional Southern desserts gain popularity in other regions, there is an opportunity for innovation in the creation and distribution of new twists on these desserts. - **Shortbread Crust Trend:** The popularity of flaky, buttery crusts is on the rise, creating a chance for companies to experiment with different fillings that pair well with shortbread. - **Citrus Flavor Trend:** As consumers demand more fresh and fruity flavors, there is an opportunity to incorporate citrus flavors like lemon into new and classic recipes. ### Sectors Adopting This - **Food Retail Industry:** Grocery stores and bakeries can capitalize on the trend of traditional Southern desserts and offer new variations with modern twists. - **Bakery Industry:** Bakeries can experiment with different crusts and fillings to create unique takes on the classic chess pie and appeal to a wider market. - **Restaurant Industry:** Restaurants specializing in Southern cuisine can add lemon chess pie to their menu, capitalizing on the rising popularity of Southern comfort food desserts. ## Related on Trend Hunter - [Lemon Ginger Cheesecakes](https://www.trendhunter.com/trends/lemon-ginger-cheesecake.md) - [Tart Lemon Ice Creams](https://www.trendhunter.com/trends/when-life-gives-you-lemons-make-ice-cream.md) - [Flower-Shaped Lemon Cookies](https://www.trendhunter.com/trends/lemon-flower-cookies.md) - [Thin Meyer Lemon Cookies](https://www.trendhunter.com/trends/meyer-lemon-cookie-thins.md) - [Crumbly Apple Pies](https://www.trendhunter.com/trends/apple-crumble-pie.md) - [Key Lime Tea Cookies](https://www.trendhunter.com/trends/key-lime-tea-cookies.md) - [Summery Lemon Pesto Sauces](https://www.trendhunter.com/trends/lemon-pesto-sauce.md) - [Buttery Peach Raspberry Crisps](https://www.trendhunter.com/trends/peach-raspberry-crisp.md) - [Strawberry Lemonade-Inspired Pies](https://www.trendhunter.com/trends/strawberry-lemonade-pie.md)