# Dessert-Like Protein Milkshakes Barebells Lemon Cheesecake Milkshake Has 26-Grams of Protein By Michael Hemsworth | Published 2022-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-cheesecake-milkshake References: [foodbev](https://www.foodbev.com/news/barebells-launches-lemon-cheesecake-protein-shake/) & [barebells](https://barebells.com)  The [Barebells](https://www.trendhunter.com/trends/barebells-cookies-cream) Lemon Cheesecake Milkshake is a [protein-rich drink](https://www.trendhunter.com/trends/cookies-cream-high-protein-shake) for consumers to enjoy as a way to support their nutritional needs. The drink is formulated with 24-grams of protein per serving and contains no added sugar with a lactose-free recipe to boot. The beverage is being launched into select gyms and stores on a nationwide level in the UK, and follows on increased demand for [dessert-like health products](https://www.trendhunter.com/trends/premier-protein-indulgence). The drink will be priced at £2.49 per bottle. Head of Marketing Amy Banerjee spoke on the Barebells Lemon Cheesecake Milkshake saying, "It’s the perfect blend of sweet, tart and creamy, as creamy as an actual cheesecake, yet it has a light and airy milkshake feel to it." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 38% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Protein-rich Dessert Drinks:** Opportunity for companies to create more unique, dessert-like protein shakes to meet the increased demand for healthy yet indulgent products. - **Lactose-free Beverages:** Companies can explore the growing market for lactose-free products by offering more options for consumers with lactose intolerance. - **Increased Demand for Healthy Snacks:** There is an opportunity for companies to continue innovating and creating healthier, better-for-you snack options. ### Industries Being Reshaped - **Sports Nutrition:** Opportunity for companies in the sports nutrition industry to offer more protein-rich beverage options for athletes and fitness enthusiasts. - **Dairy Alternatives:** Companies within the dairy alternatives industry can capitalize on the growing demand for lactose-free products by offering more plant-based milkshake options. - **Healthy Snacks:** Companies in the healthy snacks industry can continue to innovate and create new snack options to meet the growing demand for nutritious, indulgent treats. ## Related on Trend Hunter - [Zesty Dessert Protein Shakes](https://www.trendhunter.com/trends/premier-protein-lemon-bar.md) - [Ice Cream-Flavored Protein Shakes](https://www.trendhunter.com/trends/barebells-cookies-cream.md) - [High-Protein Bottled Milkshakes](https://www.trendhunter.com/trends/quest-protein-milkshakes.md) - [Citrusy Cheesecake Protein Bars](https://www.trendhunter.com/trends/grenade-lemon-cheesecake-protein-bar.md) - [On-the-Go Protein Milkshakes](https://www.trendhunter.com/trends/arla-protein-milkshake.md) - [Ultra-Filtered Flavored Protein Milks](https://www.trendhunter.com/trends/barebells-milk-drink.md) - [Salty-Sweet Protein Shakes](https://www.trendhunter.com/trends/grenade-chocolate-salted-caramel.md) - [Decadent High-Protein Beverages](https://www.trendhunter.com/trends/cookies-cream-high-protein.md) - [Cookie Dough Protein Shakes](https://www.trendhunter.com/trends/premier-protein-bake-shop-cookie-dough.md)