# Glittering Lemon Beverages Vogue and Dirty Lemon Collaborated on a Pair of Lemon-Based Drinks By Laura McQuarrie | Published 2018-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-based-drinks References: [thedieline](http://www.thedieline.com/blog/2018/1/8/dirty-lemons-new-gorgeous-glittery-beverages-for-2018) & [dirtylemon](http://dirtylemon.com/VOGUE) Dirty Lemon is known for its range of functional lemon-based drinks, which come in varieties that have the potential to support everything from a better night of sleep to the production of collagen. Although the functional beverages seem to be first and foremost health-focused, the drinks offer plenty of beauty benefits as well. Dirty Lemon teamed up with [Vogue](https://www.trendhunter.com/trends/what-supp-co) to create a fashion-forward collaboration, featuring [glittering limited-edition bottles](https://www.trendhunter.com/trends/couplet-coffee-half-magic) and beverages that offer the benefits of pure lemon, fresh ginger, acerola, hibiscus flower, ocean minerals and sea salt. As Dirty Lemon's drinks are meant to be consumed on an ongoing basis, they are sold by the case; the Dirty Lemon x Vogue case comes with a year-long subscription to Vogue magazine. Previously, Vogue teamed up with Pressed Juicery to create a pair of [limited-edition colored lemonade beverages](https://www.trendhunter.com/trends/vk-lemon-lime) in celebration of its 125th anniversary in 2017. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Lemon-based Drinks:** Opportunity to create innovative and health-focused beverages that offer both functional and beauty benefits. - **Fashion Collaboration:** Collaborating with fashion brands to create limited-edition bottles and beverages with unique aesthetics. - **Magazine Subscriptions:** Exploring partnerships with media companies to offer subscription bundles with products. ### Who This Affects Most - **Beverage:** Innovating in the beverage industry by creating functional drinks that offer health and beauty benefits. - **Fashion:** Creating fashion-forward collaborations that combine unique packaging and aesthetics with beverage products. - **Media:** Finding opportunities to bundle products with magazine subscriptions to enhance customer experience. ## Related on Trend Hunter - [Co-Branded Prebiotic Lemonades](https://www.trendhunter.com/trends/wildwonder-x-le-mini-macaron.md) - [Lemon-Inspired Energy Drinks](https://www.trendhunter.com/trends/lemon-fizz.md) - [Glittering Bubble-Infused Beverages](https://www.trendhunter.com/trends/glitter-pop-lemonade.md) - [Celebrity Lemonade Cocktails](https://www.trendhunter.com/trends/owls-brew-1.md) - [Cloudy Canned Lemonades](https://www.trendhunter.com/trends/canned-lemonades.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [Mint-Infused Lime Lemonades](https://www.trendhunter.com/trends/lime-mint-lemonade.md) - [Glow-Boosting Functional Beverages](https://www.trendhunter.com/trends/functional-elixirs.md) - [Fruity Matcha-Style Beverages](https://www.trendhunter.com/trends/green-tonic.md)