# Citrusy Gin Yogurts Rachel's Launched a Special-Edition Lemon & Gin Yogurt Flavor By Laura McQuarrie | Published 2017-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemon-and-gin References: [thegrocer](https://www.thegrocer.co.uk/buying-and-supplying/new-product-development/rachels-organic-launches-greek-style-lemon-and-gin-yoghurt/552337.article) & [rachelsorganic](http://www.rachelsorganic.co.uk/) To celebrate its 25-year relationship with [Sainsbury’s](https://www.trendhunter.com/trends/greek-yogurt-pouches), Rachel's launched a special-edition yogurt with a Lemon & Gin flavor that is exclusively available through Sainsbury’s locations across the UK. The all-new organic bio-live Lemon & Gin yogurt is the newest addition to Rachel's Greek Style yogurt range, and it acknowledges the fact that many consumers are looking for [fresh citrus flavors](https://www.trendhunter.com/trends/meyer-lemon-cream-yogurt1) in their snacks. On top of this, as Daniel Wheeler, Marketing Manager at Rachel’s says, the brand sees gin as the "hero’s the current tipple of choice." This flavorful pairing makes a refreshing way to indulge both flavors simultaneously. Other dairy companies, like The Collective Great Dairy, are also launching [gourmet alcohol-inspired yogurt flavors](https://www.trendhunter.com/trends/penrhos-gin-liqueurs) such as Blackberries + Sloe Gin. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Citrus Flavored Snacks:** The launch of citrusy gin yogurt flavor highlights the demand for fresh citrus flavors in snacks. - **Gourmet Alcohol-inspired Yogurt:** Gourmet alcohol-inspired yogurt flavors like lemon & gin and blackberries + sloe gin offer a unique and indulgent taste experience. - **Celebrating Flavored Yogurts:** Special-edition yogurt flavors like lemon & gin celebrate brand milestones and engage consumers with unique offerings. ### Industries Being Reshaped - **Dairy Products:** Dairy companies can innovate by introducing gourmet alcohol-inspired yogurt flavors to cater to consumers' desire for unique taste experiences. - **Snack Foods:** Snack food manufacturers can capitalize on the demand for citrus flavors in snacks by introducing citrus-infused products, like citrus flavored yogurt. - **Grocery Retail:** Grocery retailers can leverage the popularity of special-edition yogurt flavors to create exclusive partnerships and drive customer engagement and loyalty. ## Related on Trend Hunter - [Seasonally Spiced Yogurts](https://www.trendhunter.com/trends/apple-cinnamon-greek-yogurt.md) - [Liqueur-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/limoncello-frozen-yogurt.md) - [Wine-Flavored Yogurts](https://www.trendhunter.com/trends/oui.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Blue Raspberry Gin Lemonades](https://www.trendhunter.com/trends/gin-limonade-framboise-bleue.md) - [Citrusy Greek Yogurt Products](https://www.trendhunter.com/trends/danone-light-fit-yogurt-range.md) - [Fresh Lemon-Infused Gins](https://www.trendhunter.com/trends/beefeater-zesty-lemon.md) - [Decadent French-Style Yogurts](https://www.trendhunter.com/trends/french-style-yogurt.md) - [Refreshing Lemon Sorbets](https://www.trendhunter.com/trends/refreshing-lemon-sorbets.md)