# Clean Everyday Gummies Lemme is a New Vitamin & Supplement Brand by Kourtney Kardashian Barker By Laura McQuarrie | Published 2022-09-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lemme References: [prnewswire](https://www.prnewswire.com/news-releases/kourtney-kardashian-barker-introduces-lemme-301622051.html) & [lemmelive](http://lemmelive.com) [Lemme](https://www.trendhunter.com/trends/lemme-tone) is the name of the new vitamin and supplement brand from Kourtney Kardashian [Barker](https://www.trendhunter.com/trends/lemme-2) and it shares clean everyday science-backed formulas. Kourtney's new brand is a new way for the celebrity to share her passion for health and wellness with fans and the products represent five years of research with a team of leading scientists, MDs and botanists. Lemme's "cleanest-possible [gummy vitamins and supplements](https://www.trendhunter.com/trends/gummy-collection)" include varieties like Lemme Matcha with B12, organic matcha and CoQ10 and Vitamin B12 to support cellular energy; de-stressing Lemme Chill gummies with passionflower and lemon balm; plus Lemme Focus gummies for concentration. Products from Lemme stand out with eye-catching bottle designs (packaged in 100% post consumer-recycled material) inspired by vintage candy jars and the bespoke spiral gummy design was created by Kourtney herself. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 88% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Clean Gummy Supplements:** There is an opportunity for vitamin and supplement brands to prioritize clean and science-backed formulas presented in a fun, gummy form. - **Celebrity-backed Wellness Brands:** There is growing potential for celebrities to enter the wellness industry and create a brand that connects with fans seeking a similar lifestyle. - **Sustainable Packaging Designs:** There is an opportunity for brands to create post-consumer recycled and eye-catching packaging that differentiates their products on store shelves. ### Sectors Adopting This - **Vitamin and Supplement:** The vitamin and supplement industry can benefit from prioritizing clean and science-backed formulas presented in a fun, gummy form. - **Wellness:** The wellness industry will continue to attract consumers seeking a holistic approach to health, which opens opportunities for celebrity-backed brands. - **Packaging:** The packaging industry can offer post-consumer recycled and innovative designs that differentiate products on store shelves for sustainability-conscious consumers. ## Related on Trend Hunter - [Muscle-Toning Wellness Supplements](https://www.trendhunter.com/trends/lemme-tone.md) - [Natural Hair-Nourishing Supplements](https://www.trendhunter.com/trends/lemme-grow-1.md) - [Women's Creatine Gummies](https://www.trendhunter.com/trends/lemme-creatine-gummies.md) - [Celebrity-Made Wellness Drinks](https://www.trendhunter.com/trends/lemme-2.md) - [Smoothing Microcirculation Capsules](https://www.trendhunter.com/trends/lemme-smooth.md) - [Purple-Colored Nutritional Juices](https://www.trendhunter.com/trends/lemme-1.md) - [Limited-Edition Probiotic Lollipops](https://www.trendhunter.com/trends/lemme-purr-probiotic-lollipops.md) - [Natural GLP-1 Supplements](https://www.trendhunter.com/trends/lemme-glp1-daily.md) - [Wellness Gummy Collection Expansions](https://www.trendhunter.com/trends/new-gummy-blends.md)