# Purple-Colored Nutritional Juices Lemme Partners with Erewhon to Debut a Purple Wellness Beverage By Kanesa D | Published 2024-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lemme-1 References: [hypebae](https://hypebae.com/2024/3/kourtney-kardashian-barkers-lemme-erewhon-juice-smoothie) & [lemmelive](https://lemmelive.com/en-ca)  Kourtney Kardashian-Barker, known for her commitment to healthy living, recently teamed up with [Erewhon](https://www.trendhunter.com/trends/the-westside-whimsy), a popular supermarket chain, to launch a new purple-colored juice packed with nutritious ingredients. The Erewhon juice, created in partnership with Kardashian-Barker, is a carefully crafted blend of pitaya blue spirulina, maple syrup, lavender, [custom probiotics](https://www.trendhunter.com/trends/lemme-purr-probiotic-lollipops), sea moss, coconut milk, and almond milk. Each ingredient is selected for its nutritional benefits and is subject to extensive testing and collaboration between the [Lemme](https://www.trendhunter.com/trends/lemme-2) and Erewhon teams to ensure delicious taste and nutritional value. “Collaborating with Erewhon was such a natural decision for me. Not only is it one of my favorite wellness destinations, but they also carry Lemme in all of their stores,” Kardashian-Barker was quoted in a press release. The custom Lemme juice is now available at all Erewhon locations, priced at $17 USD. Image Credit: Lemme, [hypebae](https://hypebae.com/2024/3/kourtney-kardashian-barkers-lemme-erewhon-juice-smoothie), [lemmelive](https://lemmelive.com/en-ca) ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 84% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Custom Nutritional Blends:** Opportunity to create personalized, nutrient-rich beverages tailored to individual health needs. - **Celebrity Wellness Partnerships:** Potential for influential figures to collaborate with brands for unique health-focused product lines. - **Purple Superfood Craze:** Rise in popularity of purple-hued superfoods for their perceived health benefits and aesthetic appeal. ### Industries Being Reshaped - **Health and Wellness:** Innovative opportunities for health brands to develop customized nutritional products and engage with celebrity endorsements. - **Food and Beverage:** Emerging trend of incorporating exotic superfoods into beverages to cater to health-conscious consumer preferences. - **Retail and Distribution:** Potential for supermarkets and specialty stores to collaborate with celebrities on exclusive product lines to drive sales and brand visibility. ## Related on Trend Hunter - [Celebrity-Made Wellness Drinks](https://www.trendhunter.com/trends/lemme-2.md) - [Nutritious Socially Supportive Smoothies](https://www.trendhunter.com/trends/deeper-wellness-smoothie.md) - [Celebrity-Branded Smoothies](https://www.trendhunter.com/trends/the-westside-whimsy.md) - [Tart Superfruit Smoothies](https://www.trendhunter.com/trends/sweet-cherry-smoothie.md) - [Singer-Approved Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie.md) - [Blended Hydration Elixirs](https://www.trendhunter.com/trends/spring-of-youth.md) - [Singer-Starring Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie-1.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md) - [Supermarket-Health Supplement Partnerships](https://www.trendhunter.com/trends/erewhon-partnered-with-vimergy.md)