# Pretty Peach Pouts The Lelya Martian Evgenia Shoot is Sweet and Tender By Renee Ramsarran | Published 2011-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lelya-martian-evgeni References: [fashionserved](http://www.fashionserved.com/gallery/Evgenia/844337) & [behance.net](http://www.behance.net/martian/frame/844337) The makeup in this Lelya Martian Evgenia photoshoot is totally on point. The [dark-winged eyeliner](https://www.trendhunter.com/trends/shadow-of-secrets-collection) and green-eyed shadow make model Evgenia Victorova's beautiful blue peepers sparkle and pop. The natural peach tones chosen for her lips by makeup artist Anna Soina undeniably complement the white Tatyana Marinich dress. Soina was also responsible for the models' [messy swept-back updo](https://www.trendhunter.com/trends/majestic-feathers). The Lelya Martian Evgenia photo series is subtly evocative while still being perfectly sweet. **Implications** - Consumers are gravitating towards nature-themed imagery because they like its contrast in comparison to technology, which has all but overwhelmed consumers' lives. Companies looking to entice consumers into buying their products may consider incorporating nature motifs into their wares. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Nature-themed Imagery:** Incorporating nature motifs into products can entice consumers and provide a contrast to technology-driven lifestyles. - **Dark-winged Eyeliner:** The popularity of dark-winged eyeliner creates opportunities for cosmetic brands to innovate with new eyeliner formulas or application techniques. - **Messy Swept-back Updo:** The trend of messy swept-back updos presents an opportunity for hairstylists and haircare brands to develop products that embrace a natural and effortless look. ### Sectors Adopting This - **Cosmetics:** Cosmetic brands can tap into the nature-themed imagery trend and create products that align with consumers' desire for a natural aesthetic. - **Fashion:** Fashion brands can incorporate nature motifs in their designs to cater to consumers seeking a contrast to technology-dominated lifestyles. - **Haircare:** Haircare brands can develop products and techniques to achieve the popular messy swept-back updo hairstyle, aligning with the natural and effortless trend. ## Related on Trend Hunter - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Peach-Hued Lip Glosses](https://www.trendhunter.com/trends/the-lip-shine.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Soft-Matte Lip Mousses](https://www.trendhunter.com/trends/poutder.md)