# Transformed Drag Queen Captures The Leland Bobbe 'Half-Drag' Series Shows Before and After Makeup By Romina S. Cortellucci | Published 2012-07-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/leland-bobbe-halfdrag References: [ufunk.net](http://www.ufunk.net/en/photos/half-drag-leland-bobbe/) & [lelandbobbe](http://lelandbobbe.com/) Each of the photographs in the Leland Bobbe 'Half-Drag' is more captivating than the next. The series was shot by the New York-based multi-award winning commercial and fine art photographer Leland Bobbé, and provides a deeper look into the world of drag queens. Bobbé's work is done in collaboration with his wife Robin, a producer and casting director, where they are constantly attempting to create provocative photographs characterized by finding what is unconventional in a character. In this project, these photographs capture the before and after makeup looks, hence the title 'Half-Drag.' The contrast is beautiful, showing the impeccable artistry that goes into creating a drag queen persona. The Leland Bobbe 'Half-Drag' series also shows the often forgotten men behind these vivacious characters, creating truly remarkable portraits. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Drag Queen Representation:** Opportunity for businesses to support and collaborate with drag queens to promote diversity and inclusivity. - **Gender-fluid Beauty:** Potential for the cosmetics industry to explore gender-neutral products and create inclusive beauty campaigns. - **Unconventional Photography:** Chance for photographers to push boundaries and capture unique perspectives through unconventional portrait series. ### Who This Affects Most - **Entertainment:** Opportunity for the entertainment industry to feature drag queens in mainstream media to challenge stereotypes and broaden representation. - **Fashion:** Potential for fashion brands to collaborate with drag queens and incorporate their vibrant style into mainstream collections. - **Art:** Chance for art galleries and museums to showcase unconventional photography series that challenge traditional representations of gender and beauty. ## Related on Trend Hunter - [Metaverse Drag Shows](https://www.trendhunter.com/trends/queens-of-the-metaverse.md) - [Queer Storytelling Sculptural Lights](https://www.trendhunter.com/trends/something-sticky-series.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Digital Drag Platforms](https://www.trendhunter.com/trends/drag-me.md) - [AI-Generated Selfies](https://www.trendhunter.com/trends/dreambooth.md) - [Human Duality-Themed Abstract Art](https://www.trendhunter.com/trends/passive-aggression.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Beauty-Branded Film Series](https://www.trendhunter.com/trends/art-basel-miami-beach.md)