# Tastily Tantalizing Bike Ads Retro Vixens Pose with Delicious Sweets for Lekker Bicycles By Gil Cohen | Published 2013-07-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lekker-bicycles References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/lekker-bicycles-girl/) & [lekkerbikes.au](http://lekkerbikes.com.au/) With a new collection of bikes named after delicious treats, Lekker Bicycles garners attention with [retro-styled ladies seductively enjoying sweets](https://www.trendhunter.com/trends/valentines-day-chocolates-1) in this advertisement campaign. On each print ad, the new collection is celebrated, "with tasty new colors from our palette of love... with licorice, blue heaven and mint," while the models are appropriately posing with [ice creams, milkshakes and licorice ropes](https://www.trendhunter.com/trends/denada). Each image embodies the feel of each color, with 'licorice' being dark and moody, 'blue heaven' set in a tropical paradise and 'mint' featured in a breezy spring park. This Lekker Bicycles advertisement campaign only showcases the bikes in small on the side, demonstrating the power of [visual associations](https://www.trendhunter.com/trends/taste-our-world) and creating a tantalizingly delicious collection. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 62% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### Why This Trend Is Growing - **Visual Association Advertising:** Opportunity for businesses to create powerful advertising campaigns by visually associating their products with appealing concepts or objects. - **Retro-styled Marketing:** Opportunity for businesses to tap into nostalgia by incorporating retro aesthetics and themes into their advertising campaigns. - **Emotional Product Positioning:** Opportunity for businesses to evoke specific emotions in consumers by positioning their products alongside images that elicit desired feelings. ### Industries Being Reshaped - **Bicycle Manufacturing:** Opportunity for bicycle manufacturers to create visually appealing advertisements that associate their products with tempting treats and evoke nostalgia. - **Ice Cream and Milkshake Shops:** Opportunity for ice cream and milkshake shops to collaborate with bicycle manufacturers to create joint advertising campaigns that leverage visual associations and retro aesthetics. - **Candy Industry:** Opportunity for candy companies to explore partnerships with bicycle manufacturers to create advertising campaigns that showcase the enjoyable combination of their products with bikes. ## Related on Trend Hunter - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Macho Plant-Based Drink Campaigns](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling.md) - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Mouthwatering Lighter Collections](https://www.trendhunter.com/trends/indulgent-lighter-series.md) - [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Landscape Tonal Bike Series](https://www.trendhunter.com/trends/trek-bicycle-1.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md)