# Artistically-Driven Fashion The Leitmotiv 2011 Spring/Summer Line is Ultra-Creative By Zoe Badley | Published 2010-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leitmotiv-2011 References: [hypebeast](http://hypebeast.com/2010/06/leitmotiv-2011-springsummer-collection/) & [leit-motiv](http://www.leit-motiv.com/) The Leitmotiv 2011 Spring/Summer collection clearly shows that the two founders, Fabio Sasso and Juan Carro, have an incredible background in art. This collection is so fun and playful with its different images that you can't help but feel creative. Fusing art with fashion is absolutely brilliant, and this intent clearly shines through. Be sure to check out the rest of the gallery for more fantastic designs from the Leitmotiv 2011 Spring/Summer collection. **Implications** - Consumers who place a high level of importance on contemporary fashion tend to also be artistically inclined. By integrating elements of high art, design and fashion into an advertisement, businesses will appeal to a target market of customers searching for cutting edge looks. The shift in men's fashion to more experimental and androgynous designs allows for appeal to a wider audience of both genders. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 74% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Art-inspired Fashion:** By incorporating elements of high art into fashion, businesses can attract customers seeking avant-garde styles. - **Creative Advertising:** Integrating art, design, and fashion in advertisements appeals to a target market of trend-conscious customers. - **Experimental Men's Fashion:** The shift towards more androgynous designs in men's fashion opens up opportunities to appeal to a broader audience. ### Industries Being Reshaped - **Fashion:** The fashion industry has the potential to embrace art-inspired designs and creative advertising to capture the attention of trend-conscious consumers. - **Art:** The art industry can collaborate with fashion brands to create unique and visually compelling clothing collections. - **Advertising:** Advertisers can leverage the fusion of art, design, and fashion in their campaigns to engage a target market seeking innovative and cutting-edge styles. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)