# Wellness Enterprise-Grade Digital Brands LeisureLabs Announces Its Sister Company — Connect By Kalin Ned | Published 2026-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/leisurelabs References: [linkedin](https://www.linkedin.com/posts/wellnation_leisurelabs-has-announced-the-launch-of-connect-activity-7427675345752846336-f7Vo/)  LeisureLabs has established a new independent sister company called [Connect](https://www.trendhunter.com/trends/connected-training-ecosystem). Focused on developing enterprise-grade digital products, this new venture is designed to address the persistent issue of fragmented technology systems within the fitness, leisure, and wellness industries. Connect operates from the UK with a global scope and is structured around a shared delivery model that allows lessons from each deployment to inform subsequent projects. The company is led by a newly appointed CEO alongside the co-founders of LeisureLabs. Connect's inaugural product portfolio includes LeisureWise, an [AI-powered recommendations platform](https://www.trendhunter.com/trends/precision-health-platform) developed in partnership with [South Downs Leisure](https://www.trendhunter.com/trends/experiential-wellness-activation) and Abbeycroft Leisure. This tool has shown early user engagement with a notable percentage of members acting on generated suggestions. Image Credit: LeisureLabs ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 13% | Activity: 22% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Enterprise-grade Wellness Platforms:** A shift toward scalable, secure digital platforms designed for enterprise needs that can consolidate fragmented systems and standardize data across multisite leisure organizations. - **AI-powered Member Recommendations:** Personalized recommendation engines driven by behavioral and membership data that can significantly increase engagement and conversion by surfacing timely, relevant activities to users. - **Shared Delivery Product Models:** Cross-client learning frameworks where deployments inform subsequent implementations, enabling rapid iteration and cost-efficient scaling of digital products across operators. ### Where This Applies - **Fitness and Leisure Operators:** Operators managing clubs and centers that can benefit from integrated enterprise tools to reduce operational silos and enhance member retention through unified experiences. - **Wellness Technology Vendors:** SaaS and platform providers in the wellness ecosystem that could leverage modular, enterprise-focused solutions to address interoperability and data standardization gaps. - **Public Sector Leisure Services:** Municipal and trust-run leisure providers that often face legacy fragmentation and could realize improved service delivery and community engagement from consolidated digital systems. ## Related on Trend Hunter - [Elevated Fitness Experiences](https://www.trendhunter.com/trends/life-fitness.md) - [Subscription-Based Health Services](https://www.trendhunter.com/trends/subscriptionbased-health-service.md) - [Personalized Travel Wellbeing Platforms](https://www.trendhunter.com/trends/personalized-wellbeing-solutions.md) - [Gamified Strength Training Tools](https://www.trendhunter.com/trends/virtuagym-connect.md) - [Employee Wellness Marketplaces](https://www.trendhunter.com/trends/advantageclub.md) - [Immersive Fitness Competitions](https://www.trendhunter.com/trends/gamified-competitions.md) - [Enhanced Wellness Memberships](https://www.trendhunter.com/trends/lovelife.md) - [Enterprise-Level Lifestyle Intelligence Platforms](https://www.trendhunter.com/trends/lifestyle-intelligence-platform.md) - [Consumer Brand Launches](https://www.trendhunter.com/trends/labor-smart.md)