# Anytime Hydration Beverages Leisure Project is Fueled by Electrolytes, Adaptogens & Nootropics By Laura McQuarrie | Published 2023-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/leisure-project References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/23282-six-startups-named-to-skus-food-and-beverage-cohort) & [leisureproject.co](https://leisureproject.co/products/sampler-pack)  [Leisure Project](https://www.trendhunter.com/trends/leisure) is a hydration beverage, or "hydrating wellness-ade," that helps to support a sense of calm, balance and clarity thanks to a clever blend of [natural electrolytes, adaptogens, and nootropics](https://www.trendhunter.com/trends/drink-for-productivity). The stress-busting and focus-boosting beverages are ready to be sipped in fun flavors like Blueberry Lavender, Original Citrus and Mango Ginger. These non-carbonated drinks are low in sugar and calories, yet packed with electrolytes and magnesium to help the mind and body feel their best. These beverages are a popular alternative to other options like coffee, iced teas, yerba mate or other vitamin and energy drinks made with less favorable ingredients. Leisure Project is one of the six start-ups that will be participating in [SKU](https://www.trendhunter.com/trends/indian-pizza), the Austin-based consumer packaged goods accelerator. This will be SKU's first food and beverage cohort and participants will receive mentorship, networking and education over the course of the 12-week program. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 69% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Wellness-ades:** Opportunity for the development of beverages that combine hydration with natural ingredients to promote physical and mental wellness and target consumers who are looking for healthier alternatives to traditional drinks. - **Adaptogenic Drinks:** Opportunity for the creation and marketing of beverages that utilize adaptogenic herbs and botanicals to help consumers naturally manage their stress levels and support overall well-being. - **Low Sugar Electrolyte Beverages:** Opportunity for the development of beverages that offer consumers the benefits of electrolytes and hydration without the high sugar content found in many traditional sports drinks. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunities in the use of natural ingredients, adaptogenic herbs and botanicals, and low sugar formulas to create healthier and more functional beverages. - **Functional Food Industry:** Opportunity to expand product offerings and meet growing demand for functional foods that provide both nutrition and specific health benefits through the inclusion of natural ingredients like electrolytes, adaptogens, and nootropics. - **Consumer Packaged Goods Industry:** Opportunity to participate in accelerators and programs like SKU to mentor aspiring startups that aim to create healthier alternatives to traditional snacks and drinks, and to potentially invest in their growth. ## Related on Trend Hunter - [Streamer-Targeted Beverages](https://www.trendhunter.com/trends/leisure.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Spiked Electrolyte Canned Beverages](https://www.trendhunter.com/trends/postgame-beverages.md) - [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Electrolyte Flavor Launches](https://www.trendhunter.com/trends/lth-supplement-line.md) - [Hydrating Ketone Beverages](https://www.trendhunter.com/trends/ketone-beverage.md)