# Refreshing Seltzer-Infused Beers The Leinenkugel Spritzen Boasts Three Fruity Flavors By Grace Mahas | Published 2020-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/leinenkugel References: [leinie](https://www.leinie.com/home) & [leinie](https://www.leinie.com/home) [Leinenkugel](https://www.trendhunter.com/trends/lodge-variety-pack), the seventh-oldest brewery in the United States, recently announced the launch of its first beer with a splash of seltzer, the Spritzen. Named after the German word for splash, this new alcoholic beverage offers the crisp taste of beer with a hint of [fruity seltzer](https://www.trendhunter.com/trends/ntrl-strawberry). The Leinenkugel Spritzen boasts 93 calories per 12-ounce serving with 2.2 grams of carbohydrates and zero sugar. Available in three fruit-inspired flavors including Grapefruit, Raspberry Lemon, and Pineapple Strawberry, the new Spritzen is perfect for [calorie-conscious consumers looking for a light](https://www.trendhunter.com/trends/healthconscious-beer) and fresh beverage. “There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us,” said Katie Leinenkugel, Leinenkugel’sBrand Strategy and Engagement Lead, and sixth-generation family member. “Spritzen is the refreshing intersection between beer’s timeless taste and the modern rise of seltzers. We know that drinkers enjoy seltzer’s better-for-you qualities but miss the taste of beer, and Spritzen is the perfect option to fill that need. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hybrid Beverages:** The combination of beer and seltzer is a trend that offers a unique drinking experience and appeals to calorie-conscious consumers. - **Better-for-you Alcoholic Drinks:** Consumers are increasingly seeking alcoholic beverages with lower calorie and carbohydrate contents, driving the demand for products like the Leinenkugel Spritzen. - **Fruit-infused Flavors:** The popularity of fruity flavors in alcoholic beverages is on the rise, as demonstrated by the availability of Grapefruit, Raspberry Lemon, and Pineapple Strawberry options in the Leinenkugel Spritzen. ### Industries Being Reshaped - **Brewing:** Breweries can explore the opportunity to create their own hybrid beverages by combining beer with other trendy elements like seltzer. - **Health and Wellness:** The rising demand for better-for-you alcoholic drinks presents an opportunity for companies in the health and wellness industry to develop and promote low-calorie and low-carb alcoholic beverages. - **Flavoring and Ingredients:** Producers of flavorings and ingredients can cater to the increasing demand for fruit-infused flavors by developing innovative and natural options for alcoholic beverages. ## Related on Trend Hunter - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Cocktail-Inspired Seltzers](https://www.trendhunter.com/trends/tall-tails.md) - [Sour Beer Seltzers](https://www.trendhunter.com/trends/labatt-blue-light-seltzer-tart.md) - [Lemonade Flavored Hard Seltzers](https://www.trendhunter.com/trends/lemonade-splash.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [High-ABV Citrus Seltzers](https://www.trendhunter.com/trends/lemon-lime-seltzer.md) - [Gluten-Free Sparkling Seltzers](https://www.trendhunter.com/trends/glutenfree-sparkling-seltzer.md) - [Summer-Ready Beer Variety Packs](https://www.trendhunter.com/trends/lodge-variety-pack.md)