# Hawaiian Stylin' Leilow Fall 2009 Collection Uses Skater Video to Promote Clothing Line By Brian G Randles | Published 2009-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leilow-fall-2009-collection References: [highsnobiety](http://www.highsnobiety.com/news/2009/09/30/leilow-fall-2009-collection/) & [leilow](http://www.leilow.com/) The Leilow Fall 2009 collection has been released upon the mainland. To promote the [Hawaiian clothing line](https://www.trendhunter.com/trends/the-white-lotus-1), Leilow has made a video featuring Aloha Fixed, the brand's local [fixed gear crew](https://www.trendhunter.com/trends/neighborhood-x-palace). The Leilow Fall 2009 Collection video showcases not only the chilled-out fashion, but some sweet tricks from the the Aloha Fixed skaters and [BMX](https://www.trendhunter.com/trends/bmx-athletes) bikers. Check out more of the Hawaiian clothing collection through the link below. **Implications** - Consumers are attracted to the carefree lifestyle of the West coast and other surf areas. This stems from a strong desire to lead an alternative lifestyle that differs from that of their parents. Companies should take this into consideration when creating ads for this demographic. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 6% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Alternative Lifestyle:** Create ads that appeal to consumers' desire for an alternative lifestyle. - **Skate Culture:** Incorporate skate culture into fashion campaigns to attract youth and streetwear enthusiasts. - **Surf Fashion:** Tap into the popularity of surf culture by designing clothing lines influenced by coastal fashion. ### Where This Applies - **Advertising:** Offer specialized advertising services targeting consumers seeking an alternative lifestyle. - **Fashion:** Develop streetwear collections inspired by skate culture and surf fashion trends. - **Sports Equipment:** Collaborate with skate and BMX brands to create product lines that resonate with the surf and skate community. ## Related on Trend Hunter - [Island-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/liquid-aloha.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Roller Heritage Streetwear](https://www.trendhunter.com/trends/flippers-fashion-collection.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md)