# Damp Drinking Damsels The Leighton Meester Allure Editorial is Mysterious and Sexy By Meghan Young | Published 2010-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leighton-meester-allure References: [justjared.buzznet](http://justjared.buzznet.com/2010/12/14/leighton-meester-covers-allure-january-2011/) & [allure](http://www.allure.com/magazine/2011/01/leighton_meester) The [Leighton Meester](https://www.trendhunter.com/trends/leighton-denny-crystal-nail-file) 'Allure' editorial is certainly a sexy one. Moving away from her prim and proper personality on Gossip Girl, she channels a mysterious damsel in distress. Of course, there is still an air of fierceness around her, not to mention glamor considering her [barely-there luxury outfit](https://www.trendhunter.com/trends/velvet-heat) and the [bar setting](https://www.trendhunter.com/trends/emily-in-paris-inspired). Photographed by Michael Thompson, the Leighton Meester Allure editorial will be part of the January 2011 issue with the starlet gracing its cover as well. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 42% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Luxury Minimalism:** Luxury brands can blend minimalism and opulence for high-end editorial shoots. - **Mysterious Glamour:** Innovative marketing strategies can appeal to consumers through edgy and mysterious photoshoots. - **Celebrity Transformation:** Celebrities can be featured in editorial shoots that showcase a different side of their personalities to increase brand engagement. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate minimalism into their new collections to appeal to consumers' desire for luxurious yet understated clothing. - **Entertainment:** Filmmakers and television producers can create edgier characters that highlight the range and versatility of actors, like Leighton Meester. - **Marketing and Advertising:** Agencies can leverage celebrity personas to create provocative and compelling campaigns that resonate with target audiences. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Show-Inspired Beverages](https://www.trendhunter.com/trends/emily-in-paris-inspired.md)