# Naughty Nerd PSAs The Leicestershire Teenage Pregnancy Partnership's 8-Bit Announcement By Armida Ascano | Published 2010-12-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/leicestershire-teenage-pregnancy-partnership References: [nerdbastards](http://nerdbastards.com/2010/12/09/check-out-this-8-bit-safe-sex-psa-game-on/) & [youtube](http://www.youtube.com/watch?v=Pfol0ZsyzJk) The Leicestershire Teenage Pregnancy Partnership has recently released a geeky safe sex PSA that will have you working hard to get in the game. The video features 8-bit characters looking to have sex the responsible way. The main character goes through all sorts of retro-gamey things to avoid STIs, get a condom and, eventually, score some... points. Check out the PSA in the attached video -- the Leicestershire Teenage Pregnancy Partnership knows what they're doing. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 25% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Geeky Safe Sex Psas:** Opportunity to create engaging and relatable safe sex PSAs using popular geek culture themes to appeal to a younger audience. - **Retro-gamey Sex Education:** Disruptive innovation opportunity to gamify sex education by using gaming elements to impart knowledge and promote responsible sexual behavior. - **8-bit Characters in Advertising:** Potential for using 8-bit characters in advertising campaigns to grab attention and connect with nostalgic audiences. ### Sectors Adopting This - **Public Health Campaigns:** Disruptive innovation opportunity to revamp public health campaigns by incorporating popular culture references and unique visual styles. - **Youth Education:** Opportunity to revolutionize sex education for younger demographics by utilizing interactive digital media and gamification techniques. - **Marketing and Advertising:** Innovative opportunities to leverage nostalgic elements and unconventional approaches in advertising campaigns to create a memorable and impactful brand presence. ## Related on Trend Hunter - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [STI Education Initiatives](https://www.trendhunter.com/trends/lovehoney-and-tbd.md) - [Trading Card-Themed Games](https://www.trendhunter.com/trends/garbage-pail-kids-1.md) - [Next-Gen Contraception Campaigns](https://www.trendhunter.com/trends/julie.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Retro Gaming Wearables](https://www.trendhunter.com/trends/space-invaders-my-play-watch.md) - [Retro Plug-and-Play Games](https://www.trendhunter.com/trends/wireless-plug-play-systems.md)