# Car-Branded Luxury DSLRs The Leica X1 BMW Edition is High-End Camera Gear By Francis Tiangson | Published 2011-01-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/leica-x1-bmw References: [freshnessmag](http://www.freshnessmag.com/2011/01/18/leica-x1-bmw-edition/) & [us.leica-camera](http://us.leica-camera.com/home/) The [Leica](https://www.trendhunter.com/trends/leica-m-edition-70) X1 BMW Edition is a prime example of why some may equate the label to "luxury photography." This camera has an awesome [retro-inspired metal body](https://www.trendhunter.com/trends/fujifilmxe5) but with all the current technological functionality. The BMW branding is subtly added through a small engraved logo. This luxury camera also comes with a superb leather case and leather strap that are also very luxurious. With [only 600 of these models in circulation](https://www.trendhunter.com/trends/hasselblad-x2d-100c-earth-explorer-edition), the Leica X1 BMW Edition is the perfect camera for the posh photographer. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Luxury Branded Products:** There is an opportunity for luxury brands to collaborate with other industries and create limited edition, high-end branded products. - **Retro-inspired Design:** Retro-inspired design can be incorporated into modern technology to create unique and aesthetically pleasing products. - **Exclusivity and Rarity:** Creating limited edition products can add an element of exclusivity for consumers and drive up demand. ### Who This Affects Most - **Photography Equipment:** The photography industry can collaborate with luxury brands to create high-end, limited edition products. - **Automotive:** There is an opportunity for automotive brands to collaborate with other industries and create high-end branded products for their customers. - **Fashion Accessories:** Luxury fashion brands can create exclusive accessories to appeal to their high-end customers. ## Related on Trend Hunter - [Platinum-Plated Anniversary Cameras](https://www.trendhunter.com/trends/leica-m-edition-70.md) - [Fashion-Branded Cameras](https://www.trendhunter.com/trends/moncler-leica.md) - [Exclusive Movie-Inspired Cameras](https://www.trendhunter.com/trends/movie-inspired-camera.md) - [Fashionable Photography Brand Accessories](https://www.trendhunter.com/trends/leica-luxury-leather-goods.md) - [Celebratory Centenary Camera Models](https://www.trendhunter.com/trends/leica-m11d-100-years-of-leica.md) - [Sleek Limited Edition Cameras](https://www.trendhunter.com/trends/Hiroshi-Fujiwara-1.md) - [Gilded Collaboration Camera Models](https://www.trendhunter.com/trends/leica-mp-unique-gold.md) - [Automotive Branded Action Cams](https://www.trendhunter.com/trends/insta360-x4-bmw-motorrad-limited-edition.md) - [Budget-Minded Point-and-Shoot Cameras](https://www.trendhunter.com/trends/leica-dlux-8.md)