# Magnified Texture Marketing The Leica 'Sharpest Details' Campaign Closes Up on Imperfections By Armida Ascano | Published 2010-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/leica-sharpest-details References: [ibelieveinadv](http://www.ibelieveinadv.com/2010/12/leica-sharpest-details/) & [advico.ch](http://www.advico.ch/) The [Leica](https://www.trendhunter.com/trends/leica-x-adidas-m-camera) 'Sharpest Details' campaign gives a real feel for what the company is all about. Leica produces [cameras and other photography supplies](https://www.trendhunter.com/trends/leica-q3-43) that boast an almost unnatural ability to capture complete details up-close. The Leica 'Sharpest Details' campaign capitalizes on this quality by showing magnified shots of textured surfaces. Each shot is blown up to [billboard size](https://www.trendhunter.com/trends/3d-billboards), showing an image of imperfections captured impeccably by a Leica camera. **Implications** - Businesses who can accurately and easily portray their concepts or products to consumers will be at an advantage compared to others. A consumer is more likely to be drawn into a product whose characteristics and qualities are experienced before purchase. A consumer is much more likely to feel confident in a purchase with which he or she knows what to expect. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Texture Marketing:** Using the texture of products as a marketing tool to highlight unique qualities and features. - **Magnification Imaging:** Applying magnified and close-up shots to showcase imperfections and details with exceptional clarity. - **Experiential Advertising:** Providing consumers with an immersive experience that allows them to interact with and feel the product before purchase. ### Who This Affects Most - **Photography:** Introducing innovative cameras and photography supplies that offer exceptional detail capture and magnification. - **Advertising:** Designing and implementing campaigns that creatively magnify products and services to provide an immersive experience for consumers. - **Consumer Goods:** Providing consumers with products that offer unique textures and qualities that can be magnified and showcased in creative advertising campaigns. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Activewear-Branded Camera Concepts](https://www.trendhunter.com/trends/leica-x-adidas-m-camera.md) - [Fashionable Photography Brand Accessories](https://www.trendhunter.com/trends/leica-luxury-leather-goods.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Camera-Branded Photography Apps](https://www.trendhunter.com/trends/leica-lux-app.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md)