# $2.8 Million Cameras The Leica 35mm O-Series is Now the World's Most Expesive Photography Device By Jordy E | Published 2012-05-15 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/leica-35mm References: [gizmodo](http://www.gizmodo.com/5909998/this-is-the-worlds-most-expensive-camera) & [leica-camera](http://www.leica-camera.com) The [Leica](https://www.trendhunter.com/trends/leica-mp-unique-gold) [35mm film camera](https://www.trendhunter.com/trends/leica-cameras) was purchased at Vienna's WestLicht Photographica auction for approximately $2.8 million. What began as a $390,000 bid quickly escalated in just under four minutes, making this product the world's most expensive photography device. This 35mm framework is a part of the 1923 Leica O-series. Only 25 O-series film cameras were produced, and there are currently 12 of them known to exist today. This retro gadget was sold with a buyers premium that further drove up an already expensive price tag, bringing about over the top numbers. Fine art enthusiasts can watch this record breaking sale unfold via WestLicht Vienna's [Youtube](https://www.trendhunter.com/trends/logitech-mevo-core) channel, bringing to life the now iconic purchase of a historical piece. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Retro Cameras:** As demonstrated by the sale of the Leica 35mm O-Series camera, there is a growing trend towards purchasing and collecting vintage photography devices which could present opportunities for disruptive innovations in the camera industry. - **Luxury Photography Devices:** With the sale of the Leica 35mm O-Series camera at a record-setting price, there is a trend towards creating and marketing luxury photography devices which could lead to disruptive innovations in the luxury goods industry. - **Limited Edition Collectibles:** The fact that only 25 O-series film cameras were produced, and there are currently 12 of them known to exist today highlights a trend towards limited edition, rare collectibles which could lead to disruptive innovations in manufacturing and retail industries. ### Who This Affects Most - **Camera Industry:** The trend towards purchasing and collecting retro cameras could lead to disruptive innovations in the camera industry, such as the development of new technology that mimics the old-school look of vintage photography devices. - **Luxury Goods Industry:** The trend towards creating and marketing luxury photography devices could lead to disruptive innovations in the luxury goods industry, such as collaborations between camera and fashion brands to create high-end, fashion-forward photography devices. - **Manufacturing Industry:** The trend towards producing limited edition collectibles could lead to innovative manufacturing processes, such as the use of 3D printing technology to create unique and personalized collectibles at a lower cost. ## Related on Trend Hunter - [Gilded Collaboration Camera Models](https://www.trendhunter.com/trends/leica-mp-unique-gold.md) - [High-End Full-Frame Camera Models](https://www.trendhunter.com/trends/leica-q3.md) - [Rare Camera Auctions](https://www.trendhunter.com/trends/pope-francis-leica-ma.md) - [Exclusive Movie-Inspired Cameras](https://www.trendhunter.com/trends/movie-inspired-camera.md) - [Elegantly Modernized Camera Models](https://www.trendhunter.com/trends/leica-m6.md) - [Lens-Integrated Travel Cameras](https://www.trendhunter.com/trends/travel-camera.md) - [Celebratory Centenary Camera Models](https://www.trendhunter.com/trends/leica-m11d-100-years-of-leica.md) - [Budget-Minded Point-and-Shoot Cameras](https://www.trendhunter.com/trends/leica-dlux-8.md) - [Encrypted File Camera Models](https://www.trendhunter.com/trends/leica-m11p.md)