# Re-Imagining Roman Icons 2009 Lavazza Coffee Calender by Annie Leibovitz By Cowbag | Published 2008-10-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/leibovitz-re-imagines-rome-icons-2009-lavazza-coffee-calender References: [eternallycool.net](http://eternallycool.net/2008/10/roman-icons-re-imagined/) This is a sneak preview of a 2009 calendar commissioned from superstar photographer Annie Leibovitz by the [Lavazza](https://www.trendhunter.com/trends/holiday-coffee-blend) coffee company. The Roman theme is played up with iconic Italian monuments which are artfully reconsidered. It was shot in a studio, yet its photos include outdoor imagery like a kiss on a [Roman bridge](https://www.trendhunter.com/trends/romeo-hotel-roma), a man rolling about in a coffee cup at Hadrian’s Villa and a Botticelli-esque model rising from the waters of the Trevi Fountain, of course with an [espresso cup](https://www.trendhunter.com/trends/la-cupola) in her hand. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Surrealistic Photography:** Opportunity for photographers to create artistic and imaginative visuals by reimagining iconic concepts. - **Reinterpretation of Cultural Symbols:** Companies can capitalize on cultural nostalgia by reimagining iconic symbols to create unique and memorable products. - **Blending Indoor and Outdoor Environments:** Opportunity for companies to create immersive experiences by blending indoor and outdoor elements in their products or services. ### Sectors Adopting This - **Photography:** Photography industry can explore innovative techniques in surrealistic photography to capture attention and create unique visuals. - **Consumer Goods:** Consumer goods industry can leverage cultural symbols to create products that resonate with nostalgic consumers and stand out in the market. - **Hospitality & Tourism:** By incorporating elements of both indoor and outdoor environments, the hospitality and tourism industry can offer immersive experiences that attract and delight customers. ## Related on Trend Hunter - [Limited-Edition Cafe Refreshments](https://www.trendhunter.com/trends/lavazza-menu-items.md) - [Intricate Architectural Puzzle Sets](https://www.trendhunter.com/trends/trevi-fountain-model.md) - [Holiday Coffee Blends](https://www.trendhunter.com/trends/holiday-coffee-blend.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Luxury Italian Cafés](https://www.trendhunter.com/trends/luxury-italian-caf.md) - [Striking Glass Portraits](https://www.trendhunter.com/trends/glass-portraits.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Pop-Up Art Gallery Cafes](https://www.trendhunter.com/trends/saatchi-flowers-signature-cappuccino.md) - [Brightly Tonal Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer-campaign.md)