# Screaming Pill Ads The Lehning Voxpax Campaign Promotes Loss of Voice Medication By Meghan Young | Published 2016-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lehning-voxpax References: [adeevee](http://www.adeevee.com/2016/04/lehning-voxpax-free-your-voice-outdoor-print/) & [havasworldwide](http://www.havasworldwide.com/) Who knew something like the Lehning Voxpax medication existed. It is formulated to help cure loss of voice -- something many people in many different professions need. Whether a performer, parent or anything in between, all a person needs to do is "Just press to free your voice," as the tag line reads. Designed by [Havas Worldwide](https://www.trendhunter.com/trends/jblgoestopless), an ad agency based in Paris, France, the Lehning Voxpax ad campaign is cleverly visual. It depicts [carved pills](https://www.trendhunter.com/trends/the-stylish-pill-box) representing a singer and a sports fan -- both of whom need to use their voices, if for very different reasons. People will appreciate the detail put into the Lehning Voxpax ad campaign as well as the bit of humor. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Voice Loss Medication:** Disruptive innovation opportunity: Develop new, more effective medications to treat voice loss and cater to the needs of performers, parents, and others affected by this condition. - **Visual Ad Campaigns:** Disruptive innovation opportunity: Create visually appealing and clever ad campaigns that can capture the attention of consumers and effectively communicate product benefits. - **Humorous Advertising:** Disruptive innovation opportunity: Explore humor as a strategy in advertising to engage and resonate with consumers in a memorable way. ### Industries Being Reshaped - **Pharmaceuticals:** Disruptive innovation opportunity: Combine pharmaceutical expertise with innovative approaches to develop voice loss medications that provide better results and fewer side effects. - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace visual storytelling and creative approaches to create compelling ad campaigns that break through the noise and generate brand awareness. - **Entertainment:** Disruptive innovation opportunity: Collaborate with entertainers and industry professionals to create targeted marketing campaigns that address the specific needs of performers and highlight the value of voice health. ## Related on Trend Hunter - [Erectile Dysfunction Medication Ads](https://www.trendhunter.com/trends/erectile-dysfunction-medication.md) - [Sporty Pharmaceutical Campaigns](https://www.trendhunter.com/trends/advil-x-the-nfl.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Educational Cold Medication Campaigns](https://www.trendhunter.com/trends/mucinex-flip-the-script.md) - [Romantic Allergy Medication Campaigns](https://www.trendhunter.com/trends/astepro-allergy-campaign.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md)