# Life-Sized LEGO Vehicles LEGOLAND Debuts a New Full-Sized Ferrari Monza SP1 Made with LEGOS By Kanesa D | Published 2023-05-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/legoland References: [hypebeast](https://hypebeast.com/2023/5/ferrari-monza-full-size-lego-build-info) & [legoland](https://www.legoland.com/)  [LEGOLAND Billund Resorts](https://www.trendhunter.com/trends/ferrari-build-and-race) has created a life-sized, full-scale [LEGO](https://www.trendhunter.com/trends/McLaren-Formula-1-Car) Ferrari Monza SP1, which will be a part of its new Build and Race exhibition that opens in the summer of 2023. The toy structure was designed to mimic the Monza's powerful V12 engine, robust wheels, sturdy tires, side mirrors, and license plate using LEGO bricks. The live exhibition will see attendees assemble their very own Ferrari creation, which will then be tested on a digital racetrack resembling the automotive brand's testing grounds in Fiorano, Italy. “Ferrari is a world-known brand, setting the standard for luxury and excellence within the automotive world, and we are looking forward to presenting a brand-new type of interactive attraction in collaboration with Ferrari,” [LEGOLAND® Billund](https://www.trendhunter.com/trends/interactive-lego-popup) CEO Christian Woller commented. Image Credit: Ferrari, [hypebeast](https://hypebeast.com/2023/5/ferrari-monza-full-size-lego-build-info), [legoland](https://www.legoland.com/) ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 86% | Activity: 52% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Why This Trend Is Growing - **Life-sized LEGO Creations:** The trend for creating life-sized LEGO structures of various objects or vehicles, such as cars, as a form of interactive attraction. - **Digital Racing Experience:** The trend for providing a digital racing experience that allows attendees to test their own LEGO creations on replica racetracks. - **Brand Collaborations in Entertainment:** The trend for brands collaborating with entertainment venues to create interactive experiences for customers ### Industries Being Reshaped - **Amusement Parks:** Amusement parks and attractions that feature interactive and immersive experiences that incorporate popular brands are given new disruptive innovation opportunities. - **Toy Manufacturing:** Toy manufacturers and designers who create complex and intricate building sets, such as LEGO, can innovate by creating more life-sized structures or collaborating with other brands. - **Auto Manufacturing:** Auto manufacturers can explore the trend of interacting with their vehicles in alternative ways, such as through LEGO building sets. ## Related on Trend Hunter - [Toy Race Car Attractions](https://www.trendhunter.com/trends/ferrari-build-and-race.md) - [Life-Size LEGO Cars](https://www.trendhunter.com/trends/McLaren-Formula-1-Car.md) - [Life-Sized Block Puzzled Cars](https://www.trendhunter.com/trends/lego-f1-car.md) - [Impressive Life-Size LEGO Autos](https://www.trendhunter.com/trends/lifesize-lego-technic-mclaren-p1.md) - [Life-Size LEGO Brick Cars](https://www.trendhunter.com/trends/1950s-cadillac-fleetwood.md) - [Build-A-Block Toy Supercars](https://www.trendhunter.com/trends/speed-champions.md) - [Inaugural Collab Miniature Racecars](https://www.trendhunter.com/trends/lego-and-formula-1.md) - [Iconic Auto LEGOs](https://www.trendhunter.com/trends/lego-icons-vehicle-collection.md) - [Highly-Detailed Race Car Sets](https://www.trendhunter.com/trends/lego-technic-mclaren-formula-1-race-car-set.md)