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# Playful Toy-Accented Fashion
LEGO x Levi's Collab Styles Can Be Customized with LEGO Dots

By Laura McQuarrie | Published 2020-09-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-x-levis
References: [popsugar](https://www.popsugar.com/fashion/lego-x-levis-collection-47782076) & [levi](https://www.levi.com/)

This fall, there's a limited-edition [LEGO](https://www.trendhunter.com/trends/herschel-x-lego) x [Levi's](https://www.trendhunter.com/trends/levis-6) collection of "wearable art" that will be dropping that shares wardrobe staples with a playful twist. From trucker jackets to jeans, some of Levi's most classic pieces are being reinvented with playful LEGO details—those with a keen eye for detail will see that there's a LEGO patch in place of Levi's traditional leather version.

As the collection is nostalgic and supportive of self-expression and creativity, it leaves plenty of room for people to put their own stamp on the designs. Thanks to LEGO's snap-on tiles, there are flexible baseplates on the apparel styles that can be dressed up with different pieces. To inspire play, every customizable purchase comes with a bag of 110 Lego Dots.

Image Credit: LEGO Group x Levi’s

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 98% | Activity: 92% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization)

## Key Themes

### Key Themes Behind This Trend

- **Customizable Clothing:** The LEGO x Levi's collaboration showcases the trend of customizable clothing, allowing consumers to put their own stamp on the designs.
- **Playful Fashion:** The LEGO x Levi's collection demonstrates the trend of incorporating playful elements into fashion, adding a twist to wardrobe staples.
- **Interactive Apparel:** The snap-on tiles and flexible baseplates in the LEGO x Levi's collection exemplify the trend of interactive apparel, encouraging creative self-expression.

### Where This Applies

- **Fashion:** The fashion industry has an opportunity to embrace customizable clothing and incorporate playful elements to attract consumers.
- **Toy:** The toy industry can explore collaborations with fashion brands to create interactive apparel and promote imaginative play.
- **Creative Materials:** Companies in the creative materials industry can develop innovative wearable art materials, such as snap-on tiles and flexible baseplates, for fashion collaborations.

## Related on Trend Hunter

- [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md)
- [Building Block Decor Collections](https://www.trendhunter.com/trends/pottery-barn-kids-x-lego-collection.md)
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