# Toy Block-Inspired Kids Shoes The LEGO x adidas Originals Superstars Feature LEGO Brick Overlays By Niko Pajkovic | Published 2022-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lego-x-adidas-originals-superstars References: [hypebeast](https://hypebeast.com/2022/2/lego-adidas-superstar-gx3382-gy3324-release-info) & [adidas](https://www.adidas.ca/en) adidas and [LEGO](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon) have once again teamed up, this time to drop two new kids-exclusive LEGO x adidas Originals Superstars in a blue and red colorway. Both the sneakers arrive with a smooth black leather finish and grooved white leather side stripes, as well as LEGO co-branding on the padded tongues. In addition, the new Superstars feature plastic LEGO brick overlays on the [shell-toe and heels](https://www.trendhunter.com/trends/clot-x-adidas), making it appear as if the shoes are one part sneaker, one part LEGO piece. Rounding out the silhouette is a thick, all-white outsole and extra-wide black laces that run over the tongue. Moreover, the new sneakers contribute to adidas larger sustainability-focused initiatives, as both pairs come constructed from recycled materials. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 41% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Kids' Toy-inspired Shoes:** Opportunity to create a new category of shoes that offer unique designs inspired by popular children's toys, attracting younger consumers. - **Sustainability-focused Sneakers:** Opportunity to develop eco-friendly sneaker lines using recycled materials, appealing to environmentally conscious consumers. - **Brand Collaboration:** Opportunity to combine two established brands to create products that cross over between different customer segments and engage diverse audiences. ### Sectors Adopting This - **Footwear:** Developing innovative shoe designs and materials to meet customer demands for both style and eco-friendliness. - **Toy:** Partnering with companies in other industries to extend brand reach and increase engagement with younger audiences. - **Fashion Apparel:** Manufacturing clothing and accessories with unique designs that are inspired by popular themes and characters in different subcultures. ## Related on Trend Hunter - [Building Block-Inspired Sneakers](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon.md) - [Brick-Inspired Footwear](https://www.trendhunter.com/trends/brick-clog1.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Playful Sport-Centric Partnerships](https://www.trendhunter.com/trends/nike-x-lego-group.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Collaborative Shell-Toe Sneakers](https://www.trendhunter.com/trends/sp5der-x-adidas.md)