# Robot LEGO Toys LEGO Collaborates with Disney to Release a Wall-E Collection By Gurveer Brah | Published 2015-08-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lego-walle References: [highsnobiety](http://www.highsnobiety.com/2015/08/12/lego-wall-e-pre-order/) & [ideas.lego](https://ideas.lego.com/projects/52042) Bringing together two childhood favorites in one memorable collaboration, after years of development the [LEGO](https://www.trendhunter.com/trends/lego-r2d2) Wall-E is going to be released. The [Disney](https://www.trendhunter.com/trends/tribute-camera)/Pixar classic film 'Wall-E' was met with both commercial and critical success, as well as praise for bringing environmental issues to light. The beloved character has been in LEGO development since 2005 by [Pixar Animated Studios](https://www.trendhunter.com/trends/bricktoons)' animator Agnus Maclane. While creating the character for the film, Maclane began developing the character in LEGO form as well and finally, the LEGO Wall-E is being released. The LEGO figure includes many signature Wall-E features like the adjustable head, rolling tracks, posable neck and multi-functioning moving arms with gripping hands. The set comes with a booklet about Agnus Maclane, as well as more information about the beloved film and character. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Toys:** The collaboration between LEGO and Disney shows an opportunity for product development through partnerships. - **Character-based Toys:** Creating LEGO sets based on popular characters like Wall-E opens up a market for licensed merchandise. - **Sustainable Toys:** LEGO's focus on environmentally friendly products allows for the opportunity to create more sustainable toys. ### Sectors Adopting This - **Toy Industry:** The collaboration between LEGO and Disney, and the licensing of popular characters, creates opportunities within the toy industry. - **Entertainment Industry:** LEGO's collaboration with Disney showcases the potential for cross-industry partnerships between the toy and entertainment industries. - **Sustainability Industry:** The focus on sustainable materials in LEGO products presents opportunities in the sustainability industry for other toy manufacturers. ## Related on Trend Hunter - [Old Film-Honoring Puzzle Collectibles](https://www.trendhunter.com/trends/tribute-camera.md) - [Galactic Robot-Inspired Puzzle Series](https://www.trendhunter.com/trends/lego-r2d2.md) - [Block Puzzle Picture Frames](https://www.trendhunter.com/trends/100th-anniversary.md) - [Droid-Inspired Building Block Models](https://www.trendhunter.com/trends/lego-c3po.md) - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Customizable Toy Islanders](https://www.trendhunter.com/trends/animal-crossing-1.md) - [Sci-Fi Film Toy Sets](https://www.trendhunter.com/trends/lego-icons-project-hail-mary-set.md) - [Reimagined Film Brick-Form Shows](https://www.trendhunter.com/trends/bricktoons.md) - [Whimsical LEGO Sets](https://www.trendhunter.com/trends/lego-wicked.md)