<!-- canonical: https://www.trendhunter.com/trends/lego-volvo -->
<!-- robots: noindex -->

# Colorful Cubed Cars
The LEGO Volvo is a Childhood Dream Come True

By Jamie Danielle Munro | Published 2011-06-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-volvo
References: [theawesomer](http://theawesomer.com/lego-volvo-car-prank/108473/) & [lego](http://www.lego.com/en-us/Default.aspx)

For any adult who was a LEGO fanatic as a child, the LEGO Volvo is a great way to relive your [childhood dreams](https://www.trendhunter.com/trends/dream-crafting). LEGOLAND California decided to pull a prank on the general manager and replace his car with a cubed blue wonder. Things could be worse.

In the broad scheme of things, working at LEGOLAND and having one's car replaced with a [giant cube replica](https://www.trendhunter.com/trends/lifesize-lego-technic-mclaren-p1) is not so out of the ordinary. Granted, this could cause a few problems when it comes to practicality but at least the general manager can feel like a giant kid for the day and force co-workers to pick up his lunch. Either way, this LEGO Volvo demonstrates just how much creativity the LEGOLAND team is capable of.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 80% | Activity: 13% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### What's Driving This Trend

- **Lego-themed Pranks:** Creating and executing playful pranks using LEGO-inspired designs can create memorable experiences for consumers and generate brand awareness.
- **Nostalgic Marketing:** Utilizing childhood nostalgia to tap into consumer emotions and create connections with the brand can be a powerful marketing strategy.
- **Creative Branding:** Demonstrating creativity in brand promotion through unique and attention-grabbing installations can help businesses stand out in a crowded market.

### Who This Affects Most

- **Theme Parks:** Integrating LEGO-themed attractions and experiences can enhance the appeal of theme parks and attract younger audiences.
- **Automotive:** Exploring collaborations between automobile brands and toy manufacturers can spark innovation in car design and marketing campaigns.
- **Advertising and Marketing:** Incorporating creative and unconventional advertising tactics, such as playful pranks, can engage consumers and leave a lasting impression.

## Related on Trend Hunter

- [Life-Size LEGO Brick Cars](https://www.trendhunter.com/trends/1950s-cadillac-fleetwood.md)
- [Life-Size LEGO Cars](https://www.trendhunter.com/trends/McLaren-Formula-1-Car.md)
- [Life-Sized Block Puzzled Cars](https://www.trendhunter.com/trends/lego-f1-car.md)
- [Car-Inspired Intricate Puzzle Sets](https://www.trendhunter.com/trends/classic-defender.md)
- [Life-Sized LEGO Vehicles](https://www.trendhunter.com/trends/legoland.md)
- [Insanely Intricate LEGO Cars](https://www.trendhunter.com/trends/lego-rollsroyce.md)
- [Realistic Sports Car Puzzles](https://www.trendhunter.com/trends/ultimate-car-concept-series.md)
- [Iconic Auto LEGOs](https://www.trendhunter.com/trends/lego-icons-vehicle-collection.md)
- [Car-Inspired LEGO Sets](https://www.trendhunter.com/trends/lego-land-rover-defender-90.md)
