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# Carbon-Infused LEGO Bricks
The LEGO Ultra Agents Merge Physical and Digital Play

By Meghan Young | Published 2015-03-03 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-ultra-agents
References: [thebrickblogger](http://thebrickblogger.com/2015/02/what-are-lego-ultra-agents-appbricks/) & [lego](http://www.lego.com/en-us/ultraagents/app-brick)

LEGO Ultra Agents blends the physical and digital world in a way that makes the experience incredibly immersive. This is achieved through the use of special App [Bricks](https://www.trendhunter.com/trends/lego-smart-bricks) that are made out of carbon. The use of this material conducts electricity from the player's finger to a tablet device, which will help them unlock unique game features and find secret clues.

Although the use of carbon in such a way is common (i.e. styluses), LEGO Ultra Agents brings a different spin by allowing players to form their own [small LEGO creations](https://www.trendhunter.com/trends/lego-code-break), which become a part of the game. It is through years of trial and error that the company has created LEGO Ultra Agents, showing its commitment to such an experience.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 38% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Immersive Play:** LEGO Ultra Agents blends physical and digital play to create an immersive experience for children.
- **Carbon Technology:** The use of carbon-infused LEGO bricks opens up opportunities for the development of interactive toys and games.
- **Cross-platform Integration:** LEGO Ultra Agents combines physical construction with digital gameplay, creating a new trend for interactive entertainment.

### Sectors Adopting This

- **Toy Manufacturing:** The introduction of carbon-infused LEGO bricks presents disruptive innovation opportunities in the toy manufacturing industry.
- **Gaming:** The use of carbon-infused blocks in LEGO Ultra Agents paves the way for innovative advancements in the gaming industry.
- **Education:** The integration of physical and digital play in LEGO Ultra Agents offers potential for educational tools and interactive learning experiences.

## Related on Trend Hunter

- [Sensor-Driven Play Blocks](https://www.trendhunter.com/trends/lego-smart-bricks.md)
- [Multifunctional Game Sets](https://www.trendhunter.com/trends/the-lego-group.md)
- [Lego-Centric Apps](https://www.trendhunter.com/trends/brick-my-world.md)
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- [Brick Builder Community Apps](https://www.trendhunter.com/trends/lego-play-app.md)
- [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md)
- [3D-Printable Toy Ranges](https://www.trendhunter.com/trends/makerworld-cyberbrick.md)
- [Race-Inspired Puzzle Collections](https://www.trendhunter.com/trends/build-the-thrill.md)
