# Building Block Blockbuster Movies LEGO The Movie Features Familiar Pop Culture Faces as LEGO Men By Jen Chae | Published 2013-06-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lego-the-movie References: [mashable](http://mashable.com/2013/06/18/lego-movie-trailer/) [LEGO](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets) The Movie, coming to theaters in 2014, will attract both children and adults—while children will be fascinated by moving and talking stop-motion LEGO men, adults will have a good chuckle at the vast amount of pop culture references. From superheros like Superman to hit athletes like [NBA](https://www.trendhunter.com/trends/nba-jingle-hoops) all stars, the LEGO movie has a little something in store for every individual. Not only does the animated movie feature some of our favorite heroes and real life figures like Michelangelo, but you’ll also hear familiar voices of Morgan Freeman and Will Ferrell. The setting is LEGO land. High rises and bat mobiles are all made of [LEGO blocks](https://www.trendhunter.com/trends/art-of-the-brick) here. The movie is by the director of Cloudy with a Chance of Meatballs—similar in its fantastical style and setting. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture Adaptations in Kids Movies:** Opportunity to leverage pop culture references as a hook for both kids and adults in animated movies. - **Branded Entertainment:** Opportunity to leverage existing intellectual property in producing new content. - **User-generated Advertising Content:** Opportunity to tap into consumer nostalgia and integrate it into advertising campaigns with user-generated content. ### Where This Applies - **Animation:** Opportunity to make the animation genre more accessible to adults by using pop culture references. - **Toy Manufacturing:** Opportunity to leverage existing intellectual property in the toy industry into movie content. - **Marketing and Advertising:** Opportunity to tap into consumer nostalgia with user-generated content to augment advertising campaigns. ## Related on Trend Hunter - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Animated Biographical Movies](https://www.trendhunter.com/trends/piece-by-piece.md) - [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md) - [Superhero-Inspired LEGO Sets](https://www.trendhunter.com/trends/marvel-superhero-lego-toys.md) - [Toy Brick Reimagined Trailers](https://www.trendhunter.com/trends/wicked-movie.md) - [Sci-Fi Film Toy Sets](https://www.trendhunter.com/trends/lego-icons-project-hail-mary-set.md) - [Movie Model Sets](https://www.trendhunter.com/trends/back-to-the-future-time-machine.md) - [Toy Building Block Exhibits](https://www.trendhunter.com/trends/lego-exhibition.md) - [Film-Themed Building Block Toys](https://www.trendhunter.com/trends/sactum-sactorum.md)