# Building Block Landmark Toys The LEGO Sydney Opera House is Impressive in Scale and Creativity By Meghan Young | Published 2013-06-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lego-sydney-opera References: [whitezine](http://www.whitezine.com/en/design/sydney-opera-lego.html) & [lego](http://www.lego.com/) The LEGO Sydney Opera House is amazing on several levels. Not only does it encourage creativity and imagination as the iconic building block toys were made to do, it educates children on a cultural landmark that they might not get the chance to set eyes on for years yet. Similar to another [LEGO product](http://www.trendhunter.com/trends/lego-sydney-opera-house) created last year, this LEGO Sydney Opera House version is much more complex and has a 16+ rating instead of a 12+. The set is made up of a whopping 2,989 bricks and measures 11 inches high, 25 inches wide and 15 inches deep when completely built. Naturally, the LEGO Sydney Opera House is priced at Jovian proportions, ringing in at $320. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Building Block Sets for Landmarks:** Creating complex and detailed building block sets of world landmarks can cater to the educational and creative needs of children and adults alike. - **Increased Complexity of LEGO Sets:** Expanding on the complexity of LEGO sets can cater to older age groups and increase the value of the product. - **Cultural Education Through Play:** Introducing cultural landmarks through toys can provide an entertaining and educational experience for children. ### Sectors Adopting This - **Toy Industry:** Creating more complex and advanced building block sets can lead to a higher profit margin as it caters to an older age group. - **Tourism Industry:** Partnering with building block toy companies to create miniature versions of popular landmarks can boost cultural education among children and promote travel. - **Education Industry:** Incorporating toys as a teaching tool can make learning entertaining and engaging for students and can increase the appeal of cultural education. ## Related on Trend Hunter - [Nightclub Building Block Sets](https://www.trendhunter.com/trends/lego-icons-jazz-club.md) - [Iconic Artwork Toy Sets](https://www.trendhunter.com/trends/lego-art-mona-lisa-set.md) - [Artwork-Inspired Building Block Kits](https://www.trendhunter.com/trends/lego-hokusai-the-great-wave.md) - [Phone Box-Inspired Building Sets](https://www.trendhunter.com/trends/lego-4.md) - [Building Block Art Sets](https://www.trendhunter.com/trends/art-project-create-together.md) - [Gravity-Powered Building Block Rollercoasters](https://www.trendhunter.com/trends/lego-loop-coaster.md) - [Architecture-Inspired Legos](https://www.trendhunter.com/trends/brooklyns-architectural-history.md) - [Sci-Fi Large-Scale Block Sets](https://www.trendhunter.com/trends/ucs-death-star.md) - [Eiffel Tower-Inspired LEGO Sets](https://www.trendhunter.com/trends/eiffel-tower-lego.md)