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# Iconic Toy Structures
The LEGO Sydney Opera House Pays Tribute to a Beautiful Design

By Jaime Neely | Published 2012-03-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-sydney-opera-house
References: [hypebeast](http://hypebeast.com/2012/02/lego-architecture-sydney-opera-house/) & [shop.lego](http://shop.lego.com/en-US/Sydney-Opera-House-21012)

The recently released [LEGO](https://www.trendhunter.com/trends/trevi-fountain-model) Sydney Opera House pays tribute to tomorrow land's most iconic landmark. The new model, featured in the LEGO Architecture Series, was released almost two weeks ago on March 1st.

A completed structure of the LEGO Sydney Opera House boasts 270 small plastic pieces. The replica stays true to the original landmark's design, which was built in 1959 by the young Danish architect Jørn [Utzon](https://www.trendhunter.com/trends/can-lis). The LEGO version was created by American architect Adam Reed Tucker and the designers at LEGO.

Whether you've traveled to Australia or are simply a fan of iconic architecture, you'll definitely want to check out this stunning and highly detailed LEGO structure. The LEGO Sydney Opera House will be available worldwide in all LEGO and [LEGOLAND](https://www.trendhunter.com/trends/legoland) stores.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 50% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### Key Themes Behind This Trend

- **LEGO Architecture Series:** The release of the LEGO Sydney Opera House in the LEGO Architecture Series sparks interest in collecting and building iconic architectural structures.
- **Replica Models:** Creating replica models of iconic landmarks using small plastic pieces presents an opportunity for hobbyists and enthusiasts in the collectibles market.
- **Iconic Architecture:** The LEGO Sydney Opera House highlights the trend of celebrating and appreciating iconic architectural designs through interactive building experiences.

### Where This Applies

- **Toy and Collectibles:** The release of LEGO's replica models of iconic landmarks creates a disruptive innovation opportunity in the toy and collectibles industry.
- **Architectural Design:** The LEGO Architecture Series opens up avenues for architects and designers to collaborate on creating miniature replica models of famous structures.
- **Tourism and Souvenir:** The availability of highly detailed LEGO replica models of iconic landmarks provides disruptive innovation opportunities in the tourism and souvenir industries.

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