# Minimalist Toy Marketing LEGO Story Print Ad Launches Four Page Campaign By Senduran Bhakthakumaran | Published 2012-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lego-story-print-ad References: [creativecriminals](http://creativecriminals.com/print/lego-tell-a-story/) & [adage](http://adage.com/article/creativity-pick-of-the-day/brick-brick-print-ads-lego-emphasize-imagination/232180/) [LEGO](https://www.trendhunter.com/trends/build-big-feelings) builds blocks so that creative children can use them to build stories, which is best emulated by the company's new [LEGO story print ad campaign](https://www.trendhunter.com/trends/legitimate-you). Using four pages, LEGO presents a surprisingly minimalist, yet effective method of presenting its tiny bricks. Each page has a single LEGO piece of a different color on it followed by an adorable story. Instead of being visually extravagant in this campaign, the company kept it simple by putting emphasis on [a child's imagination](https://www.trendhunter.com/trends/childrens-holiday-campaign) and how it can be stimulated by a single LEGO brick. On the fourth and final page, the piece is accompanied by blank lines and at the bottom it reads "Every LEGO brick tells a story. Build Yours." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 59% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Marketing:** Disruptive innovation opportunity: Explore minimalistic design principles to deliver impactful messages and emphasize core brand values. - **Imagination Stimulation:** Disruptive innovation opportunity: Develop products and campaigns that encourage children's imagination and creativity through simple and open-ended play experiences. - **Storytelling Through Marketing:** Disruptive innovation opportunity: Use storytelling techniques in marketing campaigns to create deeper brand connections and engage with audiences on an emotional level. ### Where This Applies - **Toy Manufacturing:** Disruptive innovation opportunity: Integrate minimalist and storytelling approaches into toy design and marketing strategies to differentiate products and capture the attention of young consumers. - **Advertising:** Disruptive innovation opportunity: Incorporate minimalist and storytelling concepts into advertisement creation to stand out in a cluttered media landscape and create memorable brand campaigns. - **Content Marketing:** Disruptive innovation opportunity: Use minimalist and storytelling techniques to develop engaging content that resonates with target audiences and drives brand awareness and loyalty. ## Related on Trend Hunter - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Playful Expression Campaigns](https://www.trendhunter.com/trends/build-big-feelings.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Storytelling Building Toys](https://www.trendhunter.com/trends/lego-city-missions.md) - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Brand-Led Global Studies](https://www.trendhunter.com/trends/global-study.md) - [Dream-Centric Toy Guides](https://www.trendhunter.com/trends/dream-crafting.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md)