# VR LEGO Roller Coasters The Great LEGO Race VR Coaster at Legoland is an Immersive Thrill Ride By Laura McQuarrie | Published 2018-03-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lego-roller-coaster References: [digitaltrends](https://www.digitaltrends.com/cool-tech/great-lego-race-vr-roller-coaster/) Inspired by the way kids play with LEGO at home, [Legoland](https://www.trendhunter.com/trends/legoland) created a virtual reality [LEGO roller coaster ride](https://www.trendhunter.com/trends/mixedreality-theme-park) that offers not just a fun thrill, but an entirely new way for kids to immerse themselves in an imaginative world. The [VR headsets](https://www.trendhunter.com/trends/zero-latency-vr) that are worn on the ride mimic the eyes of a yellow LEGO Minifig, although one may opt to ride the coaster without the headset in a "reality mode" if desired. However, with the headset in place, riders will find that every twist, turn and drop is enhanced by 360-degree visuals that are perfectly synced to the movement of the coaster. Throughout The Great Lego Race at Legoland, kids under the age of 12 will encounter a fun cast of characters, including a wizard, a pirate, a surfer and a pharaoh. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Immersive VR Experiences:** The development of immersive VR experiences in theme parks and entertainment industry opens up opportunities for engaging and interactive virtual adventures. - **Enhanced Roller Coaster Experiences:** The integration of VR technology on roller coasters creates opportunities to heighten the thrill factor and offer riders a more exhilarating sensory experience. - **Incorporating Characters in VR:** The inclusion of interactive characters in virtual reality experiences, like the ones at Legoland, presents opportunities for creating dynamic and engaging narratives within the VR world. ### Sectors Adopting This - **Theme Parks:** Theme parks could leverage VR technology to offer more immersive and exciting rides, attracting a wider audience and enhancing visitor experiences. - **Entertainment:** The entertainment industry can explore VR integration to create captivating and interactive experiences for moviegoers, gamers, and fans of immersive media. - **Children's Toys:** Children's toy companies can explore VR integration to bring virtual adventures to life, expanding playtime possibilities and providing new ways for kids to engage with toys. ## Related on Trend Hunter - [Toy Race Car Attractions](https://www.trendhunter.com/trends/ferrari-build-and-race.md) - [VR Buildable Biome Games](https://www.trendhunter.com/trends/lego-bricktales.md) - [Opera VR Rollercoasters](https://www.trendhunter.com/trends/eurosat-coastiality-the-phantom-of-the-opera.md) - [Rollercoaster Mascot Debuts](https://www.trendhunter.com/trends/legoland-windsor.md) - [Lego-Themed Escape Rooms](https://www.trendhunter.com/trends/legothemed-escape-rooms.md) - [VR Track Racing Games](https://www.trendhunter.com/trends/micro-machines-mini-challenge-mayhem.md) - [Customizable Roller Coaster Simulators](https://www.trendhunter.com/trends/roco-roller-coaster-simulator.md) - [Toy-Themed Racing Games](https://www.trendhunter.com/trends/lego-2k-drive.md) - [Metaverse-Based Virtual Rides](https://www.trendhunter.com/trends/gshock-the-ride.md)