# LEGO Plans Virtual World In Partnership with NetDevil By Trendopoly | Published 2007-03-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lego-plans-virtual-world-in-partnership-with-netdevil References: [psfk](http://www.psfk.com/2007/03/lego_virtual_wo.html) & [lego](http://www.lego.com/mmog/home.asp) LEGO is teaming up with NetDevil as it plans to connect its users one brick at a time with a virtual world of their own. This online, muti-user forum will bridge the creativity involved in building with social interaction that an online venue can offer. **Implications** - People are renewing their interest in their past more then ever. Entertainment, architecture and design industries (to name just a few) have taken cues from old childhood favorites (such as LEGO) and incorporated them into adultized products. This virtual LEGO world is the perfect example of how companies that take a new spin on an old favorite are setting themselves up for success and to ultimately connect with their consumers. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Renewed Interest in Past:** Creating adultized products based on childhood favorites, like LEGO, is a trend that can engage consumers and drive success. - **Virtual Worlds:** The development of virtual worlds, like the one LEGO plans with NetDevil, offers opportunities for immersive and interactive experiences. - **Bridging Creativity and Social Interaction:** Combining the creativity of building with the social engagement of online platforms can create disruptive innovation opportunities. ### Sectors Adopting This - **Entertainment:** The entertainment industry can leverage the renewed interest in childhood favorites by offering adultized products and experiences. - **Architecture:** Architects and designers can incorporate elements from childhood favorites, like LEGO, into their projects to tap into nostalgia and engage consumers. - **Design:** Designers can take inspiration from popular childhood brands, such as LEGO, to create innovative products that resonate with consumers. ## Related on Trend Hunter - [Lego-Centric Apps](https://www.trendhunter.com/trends/brick-my-world.md) - [Survival Crafting Metaverses](https://www.trendhunter.com/trends/lego-fortnite.md) - [Tech-Driven Building Toys](https://www.trendhunter.com/trends/lego-9.md) - [Events-Focused Retail Spaces](https://www.trendhunter.com/trends/the-brick-spot.md) - [Gaming Fandom Activations](https://www.trendhunter.com/trends/lego-code-break.md) - [Branded Creativity-Focused Workshops](https://www.trendhunter.com/trends/creativity-workshop-series.md) - [Iconic Franchise Puzzle Partnerships](https://www.trendhunter.com/trends/lego-and-pokmon.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Brick Builder Community Apps](https://www.trendhunter.com/trends/lego-play-app.md)