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# Miniature LEGO Figure Photography
The Artist Andrew Whyte Captures One LEGO Photographer in Action

By Michael Nieto | Published 2014-02-19 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-photographer
References: [designtaxi](http://designtaxi.com/news/363829/Photographs-Of-A-LEGO-Minifig-Taking-Pictures-In-London-The-UK/) & [longexposures](http://www.longexposures.co.uk/)

An artist named Andrew Whyte from Portsmouth UK has captured a series of a miniature [LEGO](https://www.trendhunter.com/trends/lego-luggage) Photographer. These photographs depict a [mini LEGO figure](https://www.trendhunter.com/trends/brick-my-world) taking pictures of different scenery in the UK. His concept of using a mini figure was to tell a story of its journey as if it were a real traveler who is sight-seeing.

This creative story is titled 'The Legographer' as the actual figure is portrayed as a photographer. The clever use of familiar scenery in the background shows the diversity in each location from its perspective. Everything is seen from a larger point of view but is also very effective as the LEGO photographer is captured it in a clever position. The artist Andre Whyte created 365 photographs of this mini figure's adventures.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 86% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Key Themes Behind This Trend

- **Miniature Figure Photography:** Capturing scenery through miniature figures and adding a creative spin with various objects provides a unique photo opportunity.
- **Creative Storytelling with Miniature Figures:** Using miniature figures can provide a new angle to tell stories and create engaging content for different audiences.
- **Non-traditional Use of Familiar Objects:** Finding new, non-traditional uses of familiar objects can create a fresh perspective and innovative approach in different industries.

### Where This Applies

- **Photography:** Incorporating miniature figures into photo shoots can create buzz for photographers, and could potentially become a go-to composition for advertising and marketing campaigns.
- **Toy Manufacturing:** Collaborating with artists to expand the use of their products (e.g. LEGO) can boost the utilization of their products and introduce it to a wider audience.
- **Tourism/hospitality Industry:** Incorporating miniature figures in key tourist attractions/monuments/hotels can create a unique selling point to differentiate from competitors and attract younger audiences.

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