# Lightweight Toy Pouches This LEGO Packaging Design Cuts Down on Shipping Costs & Carbon Emissions By Laura McQuarrie | Published 2015-01-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lego-packaging References: [environmentalleader](http://www.environmentalleader.com/2014/03/19/sonocos-lego-pouch-wins-green-award/) & [thebrickblogger](http://thebrickblogger.com/2013/12/2014-lego-hero-factory-sets-pictures/) In comparison to other toy packaging designs, Hero Factory's [LEGO](https://www.trendhunter.com/trends/lego-6) packaging is a standout. The simple pouch might not look revolutionary, but [Sonoco's](https://www.trendhunter.com/trends/sonoco-cristalco) design for the LEGO packs was awarded a gold Flexible Packaging Achievement from the [Flexible Packaging Association](https://www.trendhunter.com/trends/plastic-packaging-reduction). This sustainability and environmental award was given to the bag design on account of its weight, which is 80% less than comparable boxes and containers, meaning that this package significantly reduces shipping costs, and in turn, carbon emissions. The lightweight pouch is made from PET and LLDPE and includes a seal that can be used to store the pouches even once the packaging has been opened for the first time. Hiding its eco-friendly nature in plain sight, the bag is printed with vivid graphics to make the toys inside seem irresistible to kids. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Toy Packaging:** With the increasing focus on sustainability, there is a growing demand for eco-friendly toy packaging designs that can reduce carbon emissions and shipping costs. - **Lightweight Packaging Solutions:** Lightweight toy packaging designs can not only reduce shipping costs and carbon emissions but can also provide convenience to customers. - **Flexible Packaging Designs:** Flexible packaging designs such as lightweight toy pouches are gaining popularity as they offer cost efficiency, environmental sustainability, and a better customer experience. ### Where This Applies - **Toy Industry:** The toy industry can benefit from adopting eco-friendly and lightweight packaging designs that can reduce costs and appeal to environmentally conscious consumers. - **Packaging Industry:** The packaging industry has an opportunity to develop and offer more eco-friendly and lightweight packaging solutions for the toy industry to meet the growing demand for sustainable options. - **Logistics and Shipping Industry:** The logistics and shipping industry can leverage the increasing demand for lightweight toy packaging designs to promote sustainable practices to their customers and reduce carbon emissions during transportation. ## Related on Trend Hunter - [Reduced Plastic Sandwich Packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging.md) - [Efficiency-Optimized Snack Packaging](https://www.trendhunter.com/trends/kellanova-snack-packaging.md) - [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md) - [Recyclable Shredded Cheese Packaging](https://www.trendhunter.com/trends/grated-cheese-packs.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md)