# Video Game-Inspired LEGO Sets The LEGO Overwatch Set Features Three Different Structures By Amy Duong | Published 2019-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lego-overwatch-set References: [barnesandnoble](https://www.barnesandnoble.com/s/LEGO+Overwatch?_requestid=1440442) & [blizzardgearstore](https://www.blizzardgearstore.com/?q=lego) The action-packed video game Overwatch unveils a selection of collectible goods now available to shop -- one of which is the LEGO Overwatch set. This features a Wrecking Ball LEGO, Junkray LEGO, and Roadhog LEGO. As the characters join, kids are invited to build their favorites. Notably, the latest three drops are set to be a part of the already existing LEGO heroes of Bastion, Hanzo, Reinhardt, Genji, and D.Va. The recent drop took place on October 1st and are all available for purchase at GameStop, [Barnes and Noble](https://www.trendhunter.com/trends/healthygirl-kitchen), [Walmart](https://www.trendhunter.com/trends/lego-ideas-the-office), Target, LEGO, and the [Blizzard](https://www.trendhunter.com/trends/porsche-x-overwatch-2) Gear Store. Additionally, the Junkrat and Roadhog set to capture the apocalyptic energy of Junkertown, as Roadhog carries his Chain Hook and Scrap Gun and Junkrat has his peg-leg and Frag Launcher. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Video Game-inspired LEGO Sets:** Combining popular video games with LEGO sets to offer unique and interactive building experiences. - **Collectible Goods From Popular Video Games:** Creating collectible merchandise from popular video games for fans to enjoy and display. - **Building Favorite Characters with LEGO:** Allowing fans to build their favorite video game characters with LEGO sets. ### Where This Applies - **Gaming Industry:** Partnering with toy manufacturers to create merchandise from popular video games and expand revenue opportunities. - **Toy Industry:** Incorporating popular video games into new and existing toy lines to attract customers. - **Retail Industry:** Offering exclusive and unique merchandise, such as the LEGO Overwatch sets, to drive foot traffic and sales in physical stores. ## Related on Trend Hunter - [Game-Inspired LEGO Sets](https://www.trendhunter.com/trends/gameinspired-lego-sets.md) - [Multifunctional Game Sets](https://www.trendhunter.com/trends/the-lego-group.md) - [Digital Game-Inspired Puzzle Sets](https://www.trendhunter.com/trends/animal-crossing-set.md) - [8-Bit Building Block Sets](https://www.trendhunter.com/trends/lego-super-mario-world-mario-yoshi.md) - [Action Game-Branded Building Blocks](https://www.trendhunter.com/trends/lego-legend-of-zelda.md) - [Gamer Building Block Sets](https://www.trendhunter.com/trends/lego-sonic-the-hedgehog-green-hill-zone-set.md) - [Brick Toy Revivals](https://www.trendhunter.com/trends/game-boy-set.md) - [Video Game-Inspired Toy Sets](https://www.trendhunter.com/trends/lego-zelda-great-deku-tree-2-in-1.md) - [Spooky Gamer Toy Sets](https://www.trendhunter.com/trends/lego-super-mario-luigis-mansion.md)