# Building Block Flicks LEGO Movie to Turn Classic Toys Into Big Screen Show By Susan Read | Published 2009-08-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/lego-movie References: [gizmodo](http://gizmodo.com/5336495/holy-crap-theyre-making-a-lego-movie) & [star-ecentral](http://www.star-ecentral.com/movies/buzz/buzz.asp?file=archives/buzz/2009/8/13LEGOletsgo&date=8/13/2009&title=LEGO) Variety is reporting that [LEGO](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets) is allowing an [action-adventure film](https://www.trendhunter.com/trends/toothless-model) to be made of their popular brand of block buildings and block people. LEGO has been resisting a movie for years, as the company is very protective of its brand. Luckily for all of us, Dan and Kevin Hageman have pitched a story that touches on many of [LEGO’s core values](https://www.trendhunter.com/trends/the-lego-group), so the company has finally relented. The LEGO movie will most likely be a mix of live-action and animation, but this is about all we know at this point. We can’t wait to find out more as these film talks continue! ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Action-adventure Film:** Opportunity to create action-adventure movies based on popular toy brands like LEGO. - **Mix of Live-action and Animation:** Opportunity to develop movies that combine live-action and animation techniques for a unique viewing experience. - **Resisting Brand Movie:** Opportunity to overcome brand protection concerns and create films that align with a company's core values. ### Sectors Adopting This - **Film Industry:** Opportunity for film production companies to collaborate with popular brands in creating movies based on their products. - **Toy Industry:** Opportunity for toy companies to explore partnerships with the film industry to bring their brands to the big screen. - **Animation Industry:** Opportunity for animation studios to showcase their expertise in creating visually appealing and engaging movies. ## Related on Trend Hunter - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Puzzle Animated Biopic Trailers](https://www.trendhunter.com/trends/piece-by-piece-trailer.md) - [Toy Brick Reimagined Trailers](https://www.trendhunter.com/trends/wicked-movie.md) - [Animated Biographical Movies](https://www.trendhunter.com/trends/piece-by-piece.md) - [Reimagined Film Brick-Form Shows](https://www.trendhunter.com/trends/bricktoons.md) - [Sci-Fi Film Toy Sets](https://www.trendhunter.com/trends/lego-icons-project-hail-mary-set.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Tech-Driven Building Toys](https://www.trendhunter.com/trends/lego-9.md) - [Nostalgic Movie Brick Sets](https://www.trendhunter.com/trends/willy-wonka-the-chocolate-factory-lego.md)