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# Customizable Toy Block Characters
This Etsy Shop Crafts Custom LEGO Minifigs from Pop Culture

By Laura McQuarrie | Published 2013-10-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/lego-minifigs
References: [lego.gizmodo](http://lego.gizmodo.com/the-coolest-custom-lego-minifigs-you-can-buy-on-etsy-ri-1452931697) & [etsy](http://www.etsy.com/ca/listing/166679176/zombie-hunters-series-1-collection)

The 'miniBIGS' [Etsy](https://www.trendhunter.com/trends/tarotandreading) shop makes the most adorable and accurate [LEGO](https://www.trendhunter.com/trends/lego-ideas-the-office) minifigs, designed after popular characters from TV and movie series. Some of the small LEGO characters you'll instantly recognize from the shop include Dexter outfitted in his "kill uniform," Walter White in his yellow lab suit holding a beaker full of blue liquid and the entire Game of Thrones cast.

miniBIGS has a blog and uses it to crowdsource the next batch of figurines it should create. The designs for the faces and clothing are created by an in-house artist and then pad printed onto the LEGO figurines, so that they won't fade or be scratched off.

These tiny LEGO minifigs make fantastic gifts for LEGO lovers and fans of anything from The Walking Dead to Anchorman.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 49% | Activity: 52% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Customizable Toy Block Characters:** Disruptive innovation opportunity: Develop a platform that allows customers to create and customize their own LEGO minifigs based on their favorite TV and movie characters.
- **Pop Culture LEGO Minifigs:** Disruptive innovation opportunity: Collaborate with major entertainment companies to produce licensed LEGO minifigs of popular characters, tapping into the nostalgia and fanbase of pop culture franchises.
- **Crowdsourced Figurine Design:** Disruptive innovation opportunity: Build an online community where customers can suggest and vote on the next batch of LEGO figurines to be created, increasing customer engagement and satisfaction.

### Industries Being Reshaped

- **E-commerce:** Disruptive innovation opportunity: Create an online marketplace for custom LEGO minifigs, connecting collectors with artists and allowing for unique, one-of-a-kind creations.
- **Toy Manufacturing:** Disruptive innovation opportunity: Develop advanced printing technologies for pad printing designs onto LEGO figurines, ensuring high-quality and long-lasting customization possibilities.
- **Entertainment Merchandise:** Disruptive innovation opportunity: Partner with pop culture franchises to design and manufacture limited edition LEGO minifigs, capitalizing on the demand for exclusive collectibles.

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