# Building Block Lunchboxes The LEGO Lunchbox is the Nerdy Way to Bring Food to School By Peter Vallas | Published 2011-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lego-lunchbox References: [leetlady](http://leetlady.com/blog/?p=16501) & [firebox](http://www.firebox.com/product/3295/LEGO-Lunchbox?via=whnew) Online retailer [Firebox](https://www.trendhunter.com/trends/flavored-marmelade) has recently released a [LEGO](https://www.trendhunter.com/trends/herschel-x-lego) lunchbox for purchase on their site. For only £9.99, LEGO fans can rejoice with a new and awesome way to bring their lunches to school or work. The LEGO lunchbox resembles a giant building block that is an iconic piece from the LEGO series. The lunch carrier is made out of polypropylene and is actually licensed by LEGO themselves. The LEGO lunchbox comes in pink, red, blue and black, so there's quite a selection to match your style. The insides measure at 10 x 20 cm to give you ample room to store a sandwich and snack. It is also the perfect size for your knapsack or messenger bag. Whether you grew up playing [LEGOs](https://www.trendhunter.com/trends/functional-microscope) or have kids that use them today, the LEGO lunchbox is a great accessory for all ages and fans of the famous building blocks. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Personalized Lunchboxes:** Opportunity to create lunchboxes that can be customized with unique designs or personalization options. - **Nostalgic Products:** Opportunity to develop and market products inspired by popular nostalgia-driven brands like LEGO. - **Functional Design:** Opportunity to explore lunchbox designs that not only serve a functional purpose but also incorporate unique, eye-catching aesthetics. ### Industries Being Reshaped - **Online Retail:** Opportunity for online retailers to expand their product offerings by tapping into the market for novelty lunchboxes and related merchandise. - **Children's Products:** Opportunity for companies specializing in children's products to capitalize on the popularity of iconic brands like LEGO through innovative product collaborations. - **Promotional Merchandise:** Opportunity for businesses to use customized lunchboxes as promotional merchandise to enhance brand visibility and create a memorable customer experience. ## Related on Trend Hunter - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Toy Brick-Inspired Luggage Sets](https://www.trendhunter.com/trends/trolley-and-backpack-set.md) - [Phone Box-Inspired Building Sets](https://www.trendhunter.com/trends/lego-4.md) - [Nostalgic Cookie Puzzle Sets](https://www.trendhunter.com/trends/lego-butter-cookie-tin.md) - [Building Block Game Consoles](https://www.trendhunter.com/trends/lego-nintendo-game-boy.md) - [Building Block-Inspired Furniture Collections](https://www.trendhunter.com/trends/lego-x-room-copenhagen.md) - [Mint-Tonal Retro Radios](https://www.trendhunter.com/trends/lego-5.md) - [Brick Toy Revivals](https://www.trendhunter.com/trends/game-boy-set.md) - [Speaker-Resembling Lunchboxes](https://www.trendhunter.com/trends/fender-amp-lunchbox.md)